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Property Project Intelligence
STARS OF KOVAN
UPPER SERANGOON ROAD
290 mKOVAN MRT STATION
$1.45MMedian transacted price
19Transactions in latest 12 months
501–780 sqftMost popular unit size
STARS OF KOVAN Market Snapshot
▼ -13.1%
From 12-Month High
Peak: Jan 2026Based on latest 12 months
▲ +49.7%
From 12-Month Low
Low: Apr 2026Based on latest 12 months
▲ +24.4%
Vs District Median PSF
Above District 19 medianBased on latest 12 months
▲ +25.2%
Vs OCR Median PSF
Above OCR medianBased on latest 12 months
—
12M Turnover Rate
Total units unavailable
Latest 12-month sales
19
Up to latest imported transaction
Median transacted price
$1.45M
Latest 12 months
Median PSF
$1,940
Latest 12 months
Typical recorded price range
$963.4K – $1.49M
20th to 80th percentile
Latest transacted price
$1.42M
743 sqft · 1 Aug 2026
Historical transaction information is presented for market research and does not constitute a valuation or investment recommendation.
Data Source: Urban Redevelopment Authority (URA)•Data up to: September 2026•Last updated: 14 Sep 2026
STARS OF KOVAN Market Trends
Average Price & Transaction Trend
Monthly average transacted price and sales volume from the first available record since 2017.
Average PriceTransactions
Available history: Jul 2021 to Aug 2026
Data Source: Urban Redevelopment Authority (URA)•Data up to: September 2026•Last updated: 14 Sep 2026
Transaction Breakdown (Last 12 Months)
Based on completed transactions from Oct 2025 to Sep 2026.
Most popular unit size501–780 sqft
Median Sold Size743 sqft
Unit Size Distribution
Only size ranges with recorded transactions are shown.
Price Distribution
Recorded transactions grouped into price ranges.
Data Source: Urban Redevelopment Authority (URA)•Data up to: September 2026•Last updated: 14 Sep 2026
Recent Transactions by Unit Size
500 – 780 sqft Average Price Trend
500 – 780 sqft Transaction Volume
500 – 780 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-08 | 1 | $1.42M | $1.42M | $1.42M | $1,905 |
| 2026-07 | 2 | $1.48M | $1.47M | $1.49M | $2,004 |
| 2026-06 | 2 | $1.45M | $1.4M | $1.5M | $1,937 |
| 2026-05 | 3 | $1.12M | $928K | $1.49M | $1,902 |
| 2026-04 | 1 | $945K | $945K | $945K | $1,868 |
| 2026-03 | 3 | $1.29M | $975K | $1.45M | $1,943 |
| 2026-02 | 1 | $1.42M | $1.42M | $1.42M | $1,940 |
| 2026-01 | 1 | $1.42M | $1.42M | $1.42M | $1,912 |
| 2025-12 | 2 | $1.19M | $928K | $1.46M | $1,915 |
| 2025-10 | 1 | $1.46M | $1.46M | $1.46M | $1,995 |
500 – 780 sqft Recent Transactions
| Date | Type | Level | Area | PSF | Price |
|---|---|---|---|---|---|
| 2026-08 | Apt | 06 to 10 | 743 sqft | $1,905 | $1.42M |
| 2026-07 | Apt | 11 to 15 | 743 sqft | $1,978 | $1.47M |
| 2026-07 | Apt | 11 to 15 | 732 sqft | $2,029 | $1.49M |
| 2026-06 | Apt | 01 to 05 | 743 sqft | $1,885 | $1.4M |
| 2026-06 | Apt | 11 to 15 | 753 sqft | $1,988 | $1.5M |
| 2026-05 | Apt | 11 to 15 | 743 sqft | $2,001 | $1.49M |
| 2026-05 | Apt | 11 to 15 | 506 sqft | $1,870 | $945.9K |
| 2026-05 | Apt | 06 to 10 | 506 sqft | $1,834 | $928K |
781 – 1000 sqft Average Price Trend
781 – 1000 sqft Transaction Volume
781 – 1000 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-03 | 1 | $2M | $2M | $2M | $2,042 |
781 – 1000 sqft Recent Transactions
| Date | Type | Level | Area | PSF | Price |
|---|---|---|---|---|---|
| 2026-03 | Apt | 16 to 20 | 980 sqft | $2,042 | $2M |
1001 – 1200 sqft Average Price Trend
1001 – 1200 sqft Transaction Volume
1001 – 1200 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-01 | 1 | $1.84M | $1.84M | $1.84M | $1,836 |
1001 – 1200 sqft Recent Transactions
| Date | Type | Level | Area | PSF | Price |
|---|---|---|---|---|---|
| 2026-01 | Apt | 01 to 05 | 1,001 sqft | $1,836 | $1.84M |
Data Source: Urban Redevelopment Authority (URA)•Data up to: September 2026•Last updated: 14 Sep 2026
STARS OF KOVAN Location & Nearby Amenities
Explore STARS OF KOVAN and nearby amenities. Distances shown are straight-line estimates from the property.
Master Plan 2025 (approved amendments incorporated)
Please click on the zoning type for a description of the use
Railway
Planning Area Boundary
Plot Ratio Boundary
Underground Road / Structure
Maximum Permissible Plot Ratio
Maximum Permissible White Quantum
Minimum Business (B) Plot Ratio
Conservation Area
Nature Reserve
National Park
Monument
STARS OF KOVAN Nearby Amenities
Closest amenities from STARS OF KOVAN. Distances are straight-line estimates.
MRT / LRT
- KOVAN MRT STATION290 mUPPER SERANGOON ROAD
- HOUGANG MRT STATION1.2 kmHOUGANG CENTRAL
- DEFU MRT STATION1.3 kmSERANGOON RIVER ROAD
Primary Schools
- XINGHUA PRIMARY SCHOOL500 mHOUGANG AVENUE 1
- HOLY INNOCENTS' PRIMARY SCHOOL970 mLORONG LOW KOON
- XINMIN PRIMARY SCHOOL1.2 kmHOUGANG AVENUE 8
- PAYA LEBAR METHODIST GIRLS' SCHOOL (PRIMARY)1.3 kmLORONG AH SOO
- MONTFORT JUNIOR SCHOOL1.5 kmHOUGANG AVENUE 8
Secondary Schools
- YUYING SECONDARY SCHOOL560 mHOUGANG AVENUE 1
- PAYA LEBAR METHODIST GIRLS' SCHOOL (SECONDARY)1.2 kmLOR AH SOO
- XINMIN SECONDARY SCHOOL1.3 kmHOUGANG AVENUE 8
- MONTFORT SECONDARY SCHOOL1.4 kmHOUGANG AVENUE 8
Post-Secondary
- NANYANG JUNIOR COLLEGE2.6 kmSERANGOON AVENUE 3
- ITE COLLEGE CENTRAL3.9 kmANG MO KIO DRIVE
- ST. ANDREW'S JUNIOR COLLEGE4.1 kmSORBY ADAMS DRIVE
MOE Kindergartens
- MOE KINDERGARTEN @ HOUGANG2.0 kmHOUGANG STREET 93
Hawker Centres
- Hougang Street 21 Blk 209 (Kovan Hougang Market and Food Centre)270 mHougang Street 21
- Hougang Ave 1 Blk 105 (Hougang 105 Hainanese Village Centre)860 mHougang Ave 1
- Ci Yuan Hawker Centre1.6 kmHougang Avenue 9
Hospitals
- INSTITUTE OF MENTAL HEALTH / WOODBRIDGE HOSPITAL2.3 kmBUANGKOK VIEW
- SENGKANG GENERAL HOSPITAL3.7 kmSENGKANG EAST WAY
Parks
- RICHARDS AVE PK570 m
- AROOZOO AVE PG690 m
- SURIN AVE NEIGHBOURHOOD PK720 m
Libraries
- Cheng San Library1.5 kmHougang Avenue 10
- Serangoon Library2.0 kmSerangoon Central
Community Clubs
- Paya Lebar Kovan CC (Pending U/C)400 mHougang Street 21
- Hougang CC710 mHougang Avenue 3
Sport Facilities
- Hougang Sport Centre1.0 kmHougang Avenue 4
- Serangoon Sport Centre1.5 kmYio Chu Kang Road
- ActiveSG Gym@Serangoon Central1.9 kmSerangoon Central
Featured Listings
Properties currently available through Homy, with priority given to listings in STARS OF KOVAN.
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For Sale 1 / 16 Condo D27
Skies Miltonia, New 3-Storey Penthouses for Sale
$2,600,000
MILTONIA CLOSE99 YearsBuilt 2016
- 3 Bed
- 4 Bath
- 2,562 ft²
- $1,015 psf
For Sale 1 / 21 Condo D6
EDEN RESIDENCES CAPITOL – Luxury 3 Bedroom Developer sale
$11,980,000
STAMFORD ROAD99 YearsBuilt 2015
- 3 Bed
- 5 Bath
- 3,003 ft²
- $3,989 psf
For Sale 1 / 29 Condo D1
V on Shenton Luxury Penthouse for Sale
$18,800,000
SHENTON WAY99 Years
- 4 Bed
- 7 Bath
- 6,200 ft²
- $3,032 psf
For Sale 1 / 9 Landed D28
Belgravia Ace, Brand New Freehold Semi-D for Sale
$5,300,000
BELGRAVIA DRIVEFreeholdBuilt 2028
- 5 Bed
- 4 Bath
- 4,370 ft²
- $1,213 psf
STARS OF KOVAN Market Position & Nearby Transactions
How STARS OF KOVAN compares with District 19 projects and transactions recorded within 1 km over the latest 12 months.
Project Median PSF$1,94019 project sales
District 19 Median PSF$1,559Median across district projects with recorded sales
Difference vs District+24.4%Above district median
Transactions Within 1 km148Recorded in the latest 12 months
Position Within District 19
STARS OF KOVAN is more affordable than 18% of District 19 projects with recorded sales.
Lower PSFDistrict medianHigher PSF
166of 202 District 19 projects with recorded sales
District reference range$1,125 – $2,102 psf
Comparable Condos Within 1 km
Up to 20 nearest eligible condominium and EC projects. PSF (M) means median PSF for the latest 12 months.
| Project | Distance | TOP / Age | Units | 12M Sales | PSF (M) |
|---|---|---|---|---|---|
| THE OLD HOUSE | 162 m | — | — | 0 | — |
| HARMONY @ 1A | 250 m | 200818 yrs old | 12 | 0 | — |
| SIMON PLAZA | 267 m | — | — | 2 | $1,457 |
| FIORENZA | 291 m | 201115 yrs old | 28 | 0 | — |
| THE COURTYARD | 304 m | — | — | 0 | — |
| KOVAN MELODY | 394 m | 200719 yrs old | 778 | 22 | $1,807 |
| FORTUNE PARK | 400 m | 199630 yrs old | — | 0 | — |
| PIN MANSIONS | 410 m | — | — | 2 | $1,491 |
| BLISS@KOVAN | 428 m | — | 140 | 7 | $1,659 |
| TRILIVE | 470 m | — | 222 | 10 | $1,874 |
| YI MEI GARDENS | 510 m | 198442 yrs old | — | 0 | — |
| KOVAN GRANDEUR | 559 m | 201115 yrs old | 74 | 6 | $1,455 |
| THE FLORENCE RESIDENCES | 594 m | 20233 yrs old | 1,410 | 88 | $1,904 |
| PARK RESIDENCES @ KOVAN | 626 m | 201313 yrs old | 41 | 0 | — |
| PRESTO@UPPER SERANGOON | 626 m | — | 36 | 2 | $1,596 |
| SUITES @ KOVAN | 626 m | 201214 yrs old | 16 | 2 | $1,735 |
| VIBES @ UPPER SERANGOON | 626 m | — | 60 | 0 | — |
| PRIMO RESIDENCES | 626 m | 201313 yrs old | 64 | 4 | $1,386 |
| THE FLORENTINE | 646 m | 201115 yrs old | 34 | 2 | $1,350 |
| 21 RICHARDS | 655 m | 201412 yrs old | 31 | 1 | $1,532 |
Nearby Transactions by Unit Size
Transactions from eligible condominium and EC projects within 1 km during the latest 12 months.
<500 sqft Nearby Average Price Trend
<500 sqft Nearby Transaction Volume
<500 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-06 | 3 | $860K | $835K | $890K | $1,775 |
| 2026-04 | 5 | $810.6K | $655K | $900K | $1,761 |
| 2026-03 | 1 | $640K | $640K | $640K | $1,652 |
| 2026-02 | 1 | $850K | $850K | $850K | $1,755 |
| 2026-01 | 2 | $837.5K | $835K | $840K | $1,729 |
| 2025-12 | 1 | $730K | $730K | $730K | $1,739 |
| 2025-11 | 3 | $759.7K | $639.1K | $850K | $1,678 |
| 2025-10 | 1 | $668.9K | $668.9K | $668.9K | $1,679 |
<500 sqft Nearby Condo Summary
| Condo | Type | Units | Sales | Price (A) | PSF (A) |
|---|---|---|---|---|---|
| THE FLORENCE RESIDENCES | Apt | 1,410 | 12 | $845.3K | $1,745 |
| KOVAN GRANDEUR | Apt | 74 | 2 | $639.5K | $1,651 |
| SUITES @ KOVAN | Apt | 16 | 2 | $661.9K | $1,735 |
| PRESTO@UPPER SERANGOON | Apt | 36 | 1 | $730K | $1,739 |
500–780 sqft Nearby Average Price Trend
500–780 sqft Nearby Transaction Volume
500–780 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-08 | 7 | $1.16M | $788K | $1.49M | $1,816 |
| 2026-07 | 9 | $1.12M | $868K | $1.32M | $1,804 |
| 2026-06 | 5 | $1.14M | $840K | $1.47M | $1,796 |
| 2026-05 | 5 | $1.09M | $875K | $1.28M | $1,824 |
| 2026-04 | 6 | $1.22M | $1.13M | $1.29M | $1,888 |
| 2026-03 | 8 | $1.19M | $865K | $1.37M | $1,837 |
| 2026-02 | 4 | $1.14M | $950K | $1.35M | $1,857 |
| 2026-01 | 1 | $1.28M | $1.28M | $1.28M | $1,912 |
| 2025-12 | 2 | $1.23M | $1.23M | $1.24M | $1,898 |
| 2025-11 | 2 | $1.27M | $1.25M | $1.29M | $1,900 |
| 2025-10 | 4 | $1.18M | $820K | $1.34M | $1,709 |
500–780 sqft Nearby Condo Summary
| Condo | Type | Units | Sales | Price (A) | PSF (A) |
|---|---|---|---|---|---|
| THE FLORENCE RESIDENCES | Apt | 1,410 | 43 | $1.2M | $1,862 |
| TRILIVE | Condo | 222 | 5 | $1.14M | $1,859 |
| BLISS@KOVAN | Condo | 140 | 2 | $887.5K | $1,563 |
| KOVAN GRANDEUR | Apt | 74 | 2 | $830K | $1,455 |
| PRIMO RESIDENCES | Apt | 64 | 1 | $788K | $1,464 |
781–1,000 sqft Nearby Average Price Trend
781–1,000 sqft Nearby Transaction Volume
781–1,000 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-08 | 3 | $1.77M | $1.53M | $2.12M | $1,910 |
| 2026-07 | 4 | $1.67M | $1.26M | $1.92M | $1,866 |
| 2026-06 | 7 | $1.8M | $1.54M | $2.09M | $1,919 |
| 2026-05 | 4 | $1.56M | $1M | $1.87M | $1,689 |
| 2026-04 | 2 | $1.73M | $1.6M | $1.86M | $1,858 |
| 2026-03 | 2 | $1.72M | $1.62M | $1.83M | $1,893 |
| 2026-02 | 1 | $1.47M | $1.47M | $1.47M | $1,845 |
| 2025-12 | 4 | $1.49M | $950K | $1.96M | $1,614 |
| 2025-10 | 1 | $1.45M | $1.45M | $1.45M | $1,727 |
781–1,000 sqft Nearby Condo Summary
| Condo | Type | Units | Sales | Price (A) | PSF (A) |
|---|---|---|---|---|---|
| THE FLORENCE RESIDENCES | Apt | 1,410 | 16 | $1.85M | $1,985 |
| KOVAN MELODY | Condo | 778 | 4 | $1.58M | $1,767 |
| BLISS@KOVAN | Condo | 140 | 2 | $1.54M | $1,755 |
| KOVAN GRANDEUR | Apt | 74 | 2 | $975K | $1,066 |
| TRILIVE | Condo | 222 | 2 | $1.56M | $1,723 |
| PRESTO@UPPER SERANGOON | Apt | 36 | 1 | $1.22M | $1,453 |
| PRIMO RESIDENCES | Apt | 64 | 1 | $1.26M | $1,538 |
1,001–1,200 sqft Nearby Average Price Trend
1,001–1,200 sqft Nearby Transaction Volume
1,001–1,200 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-08 | 1 | $2.25M | $2.25M | $2.25M | $2,090 |
| 2026-07 | 2 | $1.93M | $1.6M | $2.25M | $1,734 |
| 2026-06 | 1 | $2.15M | $2.15M | $2.15M | $2,125 |
| 2026-05 | 1 | $2.02M | $2.02M | $2.02M | $2,020 |
| 2026-04 | 2 | $1.88M | $1.68M | $2.08M | $1,825 |
| 2026-03 | 1 | $2.03M | $2.03M | $2.03M | $2,001 |
| 2026-02 | 1 | $2.25M | $2.25M | $2.25M | $1,935 |
| 2026-01 | 1 | $1.97M | $1.97M | $1.97M | $1,947 |
| 2025-11 | 1 | $1.68M | $1.68M | $1.68M | $1,419 |
| 2025-10 | 2 | $1.79M | $1.41M | $2.17M | $1,652 |
1,001–1,200 sqft Nearby Condo Summary
| Condo | Type | Units | Sales | Price (A) | PSF (A) |
|---|---|---|---|---|---|
| THE FLORENCE RESIDENCES | Apt | 1,410 | 7 | $2.1M | $2,033 |
| TRILIVE | Condo | 222 | 2 | $2.25M | $1,935 |
| 21 RICHARDS | Apt | 31 | 1 | $1.6M | $1,532 |
| KOVAN MELODY | Condo | 778 | 1 | $1.68M | $1,593 |
| PRIMO RESIDENCES | Apt | 64 | 1 | $1.41M | $1,308 |
| THE FLORENTINE | Apt | 34 | 1 | $1.68M | $1,419 |
1,201–1,500 sqft Nearby Average Price Trend
1,201–1,500 sqft Nearby Transaction Volume
1,201–1,500 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-08 | 1 | $2.52M | $2.52M | $2.52M | $1,947 |
| 2026-07 | 3 | $2.3M | $1.73M | $2.85M | $1,710 |
| 2026-06 | 4 | $2.28M | $1.87M | $2.68M | $1,758 |
| 2026-05 | 3 | $2.37M | $2.2M | $2.54M | $1,910 |
| 2026-04 | 4 | $2.35M | $1.84M | $2.73M | $1,827 |
| 2026-03 | 2 | $2.44M | $2.15M | $2.72M | $1,889 |
| 2026-02 | 1 | $2.4M | $2.4M | $2.4M | $1,874 |
| 2025-12 | 2 | $2.19M | $2.05M | $2.33M | $1,745 |
| 2025-11 | 1 | $2.2M | $2.2M | $2.2M | $1,809 |
| 2025-10 | 3 | $2.25M | $2.08M | $2.48M | $1,785 |
1,201–1,500 sqft Nearby Condo Summary
| Condo | Type | Units | Sales | Price (A) | PSF (A) |
|---|---|---|---|---|---|
| KOVAN MELODY | Condo | 778 | 15 | $2.35M | $1,849 |
| THE FLORENCE RESIDENCES | Apt | 1,410 | 5 | $2.56M | $1,976 |
| PIN MANSIONS | Apt | — | 2 | $1.85M | $1,491 |
| BLISS@KOVAN | Condo | 140 | 1 | $2.15M | $1,637 |
| PRIMO RESIDENCES | Apt | 64 | 1 | $1.73M | $1,218 |
1,501–2,000 sqft Nearby Average Price Trend
1,501–2,000 sqft Nearby Transaction Volume
1,501–2,000 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-07 | 1 | $3.42M | $3.42M | $3.42M | $2,037 |
| 2026-06 | 1 | $3.28M | $3.28M | $3.28M | $1,966 |
| 2026-04 | 2 | $2.84M | $2.29M | $3.4M | $1,653 |
| 2026-03 | 2 | $2.77M | $2.74M | $2.8M | $1,733 |
| 2026-02 | 2 | $2.4M | $2.28M | $2.51M | $1,457 |
| 2026-01 | 1 | $3.26M | $3.26M | $3.26M | $1,941 |
| 2025-12 | 1 | $3.3M | $3.3M | $3.3M | $1,978 |
1,501–2,000 sqft Nearby Condo Summary
| Condo | Type | Units | Sales | Price (A) | PSF (A) |
|---|---|---|---|---|---|
| THE FLORENCE RESIDENCES | Apt | 1,410 | 5 | $3.33M | $1,989 |
| KOVAN MELODY | Condo | 778 | 2 | $2.77M | $1,733 |
| SIMON PLAZA | Apt | — | 2 | $2.4M | $1,457 |
| THE FLORENTINE | Apt | 34 | 1 | $2.29M | $1,280 |
2,001–3,000 sqft Nearby Average Price Trend
2,001–3,000 sqft Nearby Transaction Volume
2,001–3,000 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2025-12 | 1 | $2.62M | $2.62M | $2.62M | $1,205 |
2,001–3,000 sqft Nearby Condo Summary
| Condo | Type | Units | Sales | Price (A) | PSF (A) |
|---|---|---|---|---|---|
| BLISS@KOVAN | Condo | 140 | 1 | $2.62M | $1,205 |
Market Interpretation
STARS OF KOVAN recorded 19 transactions during the latest 12 months, providing a more useful recent basis for comparison.
Its median PSF is approximately 24.4% above the District 19 project median, indicating a premium relative to the wider district market.
Within 1 km, 20 nearby condominiums were identified; 12 recorded at least one sale during the same period. These projects provide additional context where the subject development has limited recent activity.
This is a rules-based interpretation of recorded transactions and nearby project data, not a formal valuation.STARS OF KOVAN Project Details
Property type
Condominium
District
District 19 - Hougang / Punggol / Sengkang
Market segment
Outside Central Region
Tenure
99 yrs lease commencing from 2015
About STARS OF KOVAN
STARS OF KOVAN is a condominium in Singapore District 19 with 99 yrs lease commencing from 2015. It recorded 19 transactions during the latest 12-month period in the database, with a median transacted price of $1.45M and a median of $1,940 psf. The most frequently transacted size range is 501–780 sqft, representing 89.5% of transactions with recorded floor area. KOVAN MRT STATION is approximately 290 m away by straight-line distance. 2 primary schools are located within a 1 km straight-line radius.
Get Property AdviceDisclaimer: The information, charts, statistics, distances and other data shown on this page are derived from publicly available sources, including Urban Redevelopment Authority (URA) transaction records, and are provided for general informational purposes only. While reasonable efforts are made to keep the information accurate and up to date, the data may contain errors, omissions, delays or inaccuracies. All figures, calculations, trends, market insights and distance measurements are estimates only and should not be relied upon for contractual, legal, financial, investment, valuation, planning or other official purposes. Distance information is approximate and should not be used for actual access, eligibility, proximity, planning or assessment purposes. Users should independently verify all information with the relevant authorities, official records or other appropriate sources before making any decision or entering into any agreement.
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The Old Promise That No Longer Holds Not too long ago, life felt like a straightforward climb. You worked hard, upgraded your home every few years, sent your kids for extra classes, and assumed that financial security would naturally follow. That was the unspoken contract many of us grew up believing in. But lately, something […]
What Really Makes a Property Hard to Sell in Singapore
It’s a belief many homeowners cling to: A good location cures all. If the MRT station is close, the mall is downstairs, and the school is around the corner, the property will sell itself. But in Singapore’s increasingly discerning resale market, that logic is dangerously incomplete. Walk into any HDB block or condo tower, and […]
Open Listing vs Exclusive: Why Most Sellers Get This Wrong
“More Agents = More Buyers”… Sounds Right, But Isn’t When selling a property, most owners fall into the same logical trap. They think: “If one agent can bring buyers, then five agents should bring more.” On the surface, this makes perfect sense. You want maximum exposure. You want your property in front of as many […]
The High Cost of “Wait and See” Pricing When Selling Your Property
There is a psychological phenomenon in real estate known as the Price-Time Paradox. It begins with a simple, seemingly harmless phrase: “Let’s just test the market.” or “Let’s just price higher for a start.” On the surface, it feels like a low-risk experiment. In reality, it is often the start of a silent financial leak. […]
Understanding Singapore HDB Resale Market: The Framework
Introduction The HDB resale market is one of the most important pillars of Singapore’s property landscape. With more than 80% of the population living in HDB flats, resale transactions are not just common — they are a key part of how Singaporeans upgrade, right-size, and reposition their housing over time. But while many people are […]
Why Your House Is Not Selling — Even With Viewings (Singapore Guide)
Your house is listed… but nothing is happening. Weeks have passed. Viewings came… but no offers. At first, there were a few viewings. Some people walked through, nodded politely, said “we’ll consider”… and then nothing. Or worse — no enquiries at all. If this sounds familiar, you’re not alone. In today’s market, many sellers in […]
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