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Condominium Project Intelligence
THE SCALA
SERANGOON AVENUE 3
240 mLORONG CHUAN MRT STATION
$1.8MMedian transacted price
16Transactions in latest 12 months
781–1,000 sqftMost popular unit size
Market Snapshot
▼ -3.2%
From 12-Month High
Peak: May 2026Based on latest 12 months
▲ +101.4%
From 12-Month Low
Low: Mar 2026Based on latest 12 months
▲ +28.0%
Vs District Median PSF
Above District 19 medianBased on latest 12 months
▲ +29.1%
Vs OCR Median PSF
Above OCR medianBased on latest 12 months
3.4%
12M Turnover Rate
16 sales / 468 units
Latest 12-month sales
16
Up to latest completed Month
Median transacted price
$1.8M
Latest 12 months
Median PSF
$1,991
Latest 12 months
Typical recorded price range
$1.55M – $1.84M
20th to 80th percentile
Latest transacted price
$1.74M
829 sqft · 1 Jul 2026
Historical transaction information is presented for market research and does not constitute a valuation or investment recommendation.
Data Source: Urban Redevelopment Authority (URA)•Data up to: July 2026•Last updated: 3 Aug 2026
Market Trends
Average Price & Transaction Trend
Monthly average transacted price and sales volume from the first available record since 2017.
Average PriceTransactions
Available history: Jul 2021 to Jul 2026
Data Source: Urban Redevelopment Authority (URA)•Data up to: July 2026•Last updated: 3 Aug 2026
Transaction Breakdown (Last 12 Months)
Based on completed transactions from Aug 2025 to Jul 2026.
Most popular unit size781–1,000 sqft
Median Sold Size899 sqft
Unit Size Distribution
Only size ranges with recorded transactions are shown.
Price Distribution
Recorded transactions grouped into price ranges.
Data Source: Urban Redevelopment Authority (URA)•Data up to: July 2026•Last updated: 3 Aug 2026
Recent Transactions by Unit Size
<500 sqft Average Price Trend
<500 sqft Transaction Volume
<500 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-03 | 2 | $857.5K | $850K | $865K | $1,811 |
| 2025-10 | 1 | $910K | $910K | $910K | $1,921 |
<500 sqft Recent Transactions
| Date | Type | Level | Area | PSF | Price |
|---|---|---|---|---|---|
| 2026-03 | Apartment | 01 to 05 | 474 sqft | $1,826 | $865K |
| 2026-03 | Apartment | 01 to 05 | 474 sqft | $1,795 | $850K |
| 2025-10 | Apartment | 11 to 15 | 474 sqft | $1,921 | $910K |
781 – 1000 sqft Average Price Trend
781 – 1000 sqft Transaction Volume
781 – 1000 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-07 | 1 | $1.74M | $1.74M | $1.74M | $2,102 |
| 2026-05 | 2 | $1.8M | $1.8M | $1.8M | $2,004 |
| 2026-04 | 2 | $1.74M | $1.65M | $1.84M | $2,013 |
| 2025-12 | 1 | $1.8M | $1.8M | $1.8M | $1,991 |
| 2025-11 | 3 | $1.78M | $1.73M | $1.8M | $1,971 |
| 2025-10 | 1 | $1.55M | $1.55M | $1.55M | $1,870 |
781 – 1000 sqft Recent Transactions
| Date | Type | Level | Area | PSF | Price |
|---|---|---|---|---|---|
| 2026-07 | Apartment | 06 to 10 | 829 sqft | $2,102 | $1.74M |
| 2026-05 | Apartment | 06 to 10 | 893 sqft | $2,016 | $1.8M |
| 2026-05 | Apartment | 06 to 10 | 904 sqft | $1,991 | $1.8M |
| 2026-04 | Apartment | 06 to 10 | 904 sqft | $2,034 | $1.84M |
| 2026-04 | Apartment | 11 to 15 | 829 sqft | $1,991 | $1.65M |
| 2025-12 | Apartment | 06 to 10 | 904 sqft | $1,991 | $1.8M |
| 2025-11 | Apartment | 11 to 15 | 904 sqft | $1,991 | $1.8M |
| 2025-11 | Apartment | 06 to 10 | 893 sqft | $1,931 | $1.73M |
1001 – 1200 sqft Average Price Trend
1001 – 1200 sqft Transaction Volume
1001 – 1200 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2025-11 | 1 | $2.1M | $2.1M | $2.1M | $2,011 |
| 2025-10 | 1 | $2.06M | $2.06M | $2.06M | $1,973 |
1001 – 1200 sqft Recent Transactions
| Date | Type | Level | Area | PSF | Price |
|---|---|---|---|---|---|
| 2025-11 | Apartment | 11 to 15 | 1,044 sqft | $2,011 | $2.1M |
| 2025-10 | Apartment | 16 to 20 | 1,044 sqft | $1,973 | $2.06M |
1201 – 1500 sqft Average Price Trend
1201 – 1500 sqft Transaction Volume
1201 – 1500 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-03 | 1 | $2.68M | $2.68M | $2.68M | $1,960 |
1201 – 1500 sqft Recent Transactions
| Date | Type | Level | Area | PSF | Price |
|---|---|---|---|---|---|
| 2026-03 | Apartment | 01 to 05 | 1,367 sqft | $1,960 | $2.68M |
Data Source: Urban Redevelopment Authority (URA)•Data up to: July 2026•Last updated: 3 Aug 2026
Location & Nearby Amenities
Explore THE SCALA and nearby amenities. Distances shown are straight-line estimates from the property.
Master Plan 2025 (approved amendments incorporated)
Please click on the zoning type for a description of the use
Railway
Planning Area Boundary
Plot Ratio Boundary
Underground Road / Structure
Maximum Permissible Plot Ratio
Maximum Permissible White Quantum
Minimum Business (B) Plot Ratio
Conservation Area
Nature Reserve
National Park
Monument
Nearby Amenities
Closest amenities from THE SCALA. Distances are straight-line estimates.
MRT / LRT
- LORONG CHUAN MRT STATION240 mSERANGOON AVENUE 3
- SERANGOON MRT STATION1.0 kmSERANGOON CENTRAL
- SERANGOON MRT STATION1.1 kmUPPER SERANGOON ROAD
Primary Schools
- ST. GABRIEL'S PRIMARY SCHOOL210 mLORONG CHUAN
- YANGZHENG PRIMARY SCHOOL510 mSERANGOON AVENUE 3
- CHIJ OUR LADY OF GOOD COUNSEL920 mBURGHLEY DRIVE
- KUO CHUAN PRESBYTERIAN PRIMARY SCHOOL1.0 kmBISHAN STREET 13
- ZHONGHUA PRIMARY SCHOOL1.4 kmSERANGOON AVENUE 4
Secondary Schools
- ZHONGHUA SECONDARY SCHOOL620 mSERANGOON AVENUE 3
- KUO CHUAN PRESBYTERIAN SECONDARY SCHOOL1.0 kmBISHAN STREET 13
- PEICAI SECONDARY SCHOOL1.3 kmSERANGOON AVENUE 4
- ST. GABRIEL'S SECONDARY SCHOOL1.4 kmSERANGOON AVENUE 1
Post-Secondary
- NANYANG JUNIOR COLLEGE290 mSERANGOON AVENUE 3
- ST. ANDREW'S JUNIOR COLLEGE1.9 kmSORBY ADAMS DRIVE
- RAFFLES INSTITUTION2.3 kmRAFFLES INSTITUTION LANE
MOE Kindergartens
- MOE KINDERGARTEN @ YANGZHENG510 mSERANGOON AVENUE 3
- MOE KINDERGARTEN @ FIRST TOA PAYOH1.4 kmLORONG 8 TOA PAYOH
Hawker Centres
- Woodleigh Village Hawker Centre1.4 kmWoodleigh Link
- Toa Payoh Lorong 8 Blk 2101.5 kmLorong 8 Toa Payoh
- Serangoon Garden Market1.5 kmSerangoon Garden Way
Hospitals
- MOUNT ALVERNIA HOSPITAL3.1 kmTHOMSON ROAD
- TTSH Integrated Care Hub3.5 kmTAN TOCK SENG LINK
Parks
- CHILTERN DRIVE INTERIM PARK240 m
- MEI HWAN DR PG430 m
- MEI HWAN CRESCENT PG440 m
Libraries
- Serangoon Library930 mSerangoon Central
- Bishan Library1.7 kmBishan Place
Community Clubs
- Braddell Heights CC (Pending U/C)750 mSerangoon Avenue 2
- Bidadari CC (U/C)1.5 kmBidadari Park Drive
Sport Facilities
- ActiveSG Gym@Serangoon Central960 mSerangoon Central
- Burghley Squash & Tennis Centre1.2 kmBurghley Drive
- Serangoon Sport Centre1.4 kmYio Chu Kang Road
Featured Listings
Properties currently available through Homy, with priority given to listings in THE SCALA.
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For Sale 1 / 22 Landed
Skies Miltonia, Rare 5 Bedroom Landed Town House for Sale
$3,880,000
MILTONIA CLOSE99 YearsBuilt 2016
- 5 Bed
- 5 Bath
- 4,537 ft²
- $855 psf
Sold 1 / 9 Condo Hougang
Kingsford Waterbay, 2 Bedroom for Sale
Successfully Sold
UPPER SERANGOON VIEW99 YearsBuilt 2018
- 2 Bed
- 1 Bath
- 657 ft²
- $1,492 psf
Sold 1 / 14 Condo
Emprado Suites, Exclusive Resort Living 3 Bedroom for Sale
Successfully Sold
LORONG N TELOK KURAUFreeholdBuilt 2009
- 3 Bed
- 2 Bath
- 1,055 ft²
- $1,592 psf
Sold 1 / 17 Condo Pasir Ris
Watercolours EC (Pasir Ris) 3 Bedroom for sale.
Successfully Sold
WaterColours, Pasir Ris, Singapore, 东北区, 518169, Singapore99 YearsBuilt 2016
- 3 Bed
- 2 Bath
- 915 ft²
- $1,250 psf
Market Position & Nearby Transactions
How THE SCALA compares with District 19 projects and transactions recorded within 1 km over the latest 12 months.
Project Median PSF$1,99116 project sales
District 19 Median PSF$1,556Median across district projects with recorded sales
Difference vs District+28.0%Above district median
Transactions Within 1 km163Recorded in the latest 12 months
Position Within District 19
THE SCALA is more affordable than 17% of District 19 projects with recorded sales.
Lower PSFDistrict medianHigher PSF
178of 214 District 19 projects with recorded sales
District reference range$1,103 – $2,169 psf
Comparable Condos Within 1 km
Up to 20 nearest eligible condominium and EC projects. PSF (M) means median PSF for the latest 12 months.
| Project | Distance | TOP / Age | Units | 12M Sales | PSF (M) |
|---|---|---|---|---|---|
| CHILTERN PARK CONDOMINIUM | 96 m | — | — | 0 | — |
| CHILTERN PARK | 99 m | — | — | 9 | $1,589 |
| THE SPRINGBLOOM | 188 m | 199927 yrs old | — | 10 | $1,630 |
| SPRINGBLOOM | 226 m | 199927 yrs old | — | 0 | — |
| GOLDEN HEIGHTS | 232 m | 200620 yrs old | — | 3 | $1,721 |
| CHUAN PARK (DEMOLISHED) | 302 m | 198541 yrs old | 452 | 0 | — |
| AMARANDA GARDENS | 304 m | 200521 yrs old | — | 1 | $2,247 |
| CHUAN PARK | 346 m | 198541 yrs old | — | 112 | $2,674 |
| ONE CHILTERN | 353 m | — | 6 | 0 | — |
| THE CHUAN | 353 m | 200818 yrs old | 106 | 5 | $2,114 |
| GOLDENHILL PARK CONDOMINIUM | 382 m | — | — | 7 | $2,270 |
| THE SUNNYDALE | 407 m | 200224 yrs old | — | 3 | $1,359 |
| DUNSFOLD 18 | 437 m | — | 18 | 3 | $992 |
| GOLDENHILL PARK | 475 m | 200422 yrs old | — | 0 | — |
| LYNWOOD EIGHT | 508 m | — | 10 | 1 | $705 |
| CARDIFF RESIDENCE | 614 m | 201511 yrs old | 163 | 7 | $1,703 |
| SERAN COURT | 623 m | — | — | 0 | — |
| WOLSKEL LODGE | 623 m | — | — | 0 | — |
| CLYDESWOOD | 643 m | 199333 yrs old | — | 0 | — |
| SOMMERVILLE REGENCY | 657 m | — | 15 | 2 | $1,281 |
Nearby Transactions by Unit Size
Transactions from eligible condominium and EC projects within 1 km during the latest 12 months.
<500 sqft Nearby Average Price Trend
<500 sqft Nearby Transaction Volume
<500 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-01 | 1 | $720K | $720K | $720K | $1,715 |
| 2025-12 | 2 | $733.9K | $732K | $735.9K | $1,749 |
| 2025-10 | 2 | $720K | $715K | $725K | $1,694 |
<500 sqft Nearby Condo Summary
| Condo | Type | Units | Sales | Price (A) | PSF (A) |
|---|---|---|---|---|---|
| CARDIFF RESIDENCE | Condo | 163 | 5 | $725.6K | $1,720 |
500–780 sqft Nearby Average Price Trend
500–780 sqft Nearby Transaction Volume
500–780 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-04 | 1 | $2.01M | $2.01M | $2.01M | $2,748 |
| 2026-03 | 2 | $1.99M | $1.99M | $1.99M | $2,682 |
| 2026-02 | 1 | $1.95M | $1.95M | $1.95M | $2,668 |
| 2026-01 | 8 | $2M | $1.95M | $2.03M | $2,726 |
| 2025-12 | 3 | $1.97M | $1.95M | $2.02M | $2,778 |
| 2025-11 | 3 | $2.01M | $2M | $2.01M | $2,743 |
| 2025-10 | 9 | $2M | $1.95M | $2.03M | $2,741 |
| 2025-09 | 3 | $2.02M | $2.01M | $2.02M | $2,756 |
| 2025-08 | 2 | $2.02M | $2.01M | $2.03M | $2,760 |
500–780 sqft Nearby Condo Summary
| Condo | Type | Units | Sales | Price (A) | PSF (A) |
|---|---|---|---|---|---|
| CHUAN PARK | Condo | — | 32 | $2M | $2,738 |
781–1,000 sqft Nearby Average Price Trend
781–1,000 sqft Nearby Transaction Volume
781–1,000 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-07 | 1 | $2.11M | $2.11M | $2.11M | $2,417 |
| 2026-06 | 4 | $2.11M | $2.11M | $2.12M | $2,421 |
| 2026-05 | 2 | $2.1M | $2.1M | $2.11M | $2,412 |
| 2026-04 | 3 | $2.01M | $1.9M | $2.11M | $2,284 |
| 2026-03 | 1 | $2.01M | $2.01M | $2.01M | $2,428 |
| 2026-02 | 3 | $1.72M | $1.54M | $1.98M | $1,860 |
| 2025-12 | 1 | $2.1M | $2.1M | $2.1M | $2,411 |
| 2025-10 | 2 | $2.08M | $2.02M | $2.14M | $2,447 |
| 2025-09 | 1 | $2.47M | $2.47M | $2.47M | $2,635 |
781–1,000 sqft Nearby Condo Summary
| Condo | Type | Units | Sales | Price (A) | PSF (A) |
|---|---|---|---|---|---|
| CHUAN PARK | Condo | — | 14 | $2.12M | $2,437 |
| CHILTERN PARK | Condo | — | 2 | $1.59M | $1,734 |
| THE CHUAN | Condo | 106 | 2 | $1.94M | $2,072 |
1,001–1,200 sqft Nearby Average Price Trend
1,001–1,200 sqft Nearby Transaction Volume
1,001–1,200 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-01 | 1 | $2.65M | $2.65M | $2.65M | $2,593 |
| 2025-12 | 1 | $1.43M | $1.43M | $1.43M | $1,384 |
| 2025-10 | 1 | $2.69M | $2.69M | $2.69M | $2,635 |
| 2025-09 | 2 | $1.94M | $1.8M | $2.08M | $1,683 |
| 2025-08 | 2 | $2.71M | $2.69M | $2.72M | $2,632 |
1,001–1,200 sqft Nearby Condo Summary
| Condo | Type | Units | Sales | Price (A) | PSF (A) |
|---|---|---|---|---|---|
| CHUAN PARK | Condo | — | 4 | $2.69M | $2,623 |
| CARDIFF RESIDENCE | Condo | 163 | 1 | $1.43M | $1,384 |
| GOLDEN HEIGHTS | Apt | — | 1 | $2.08M | $1,757 |
| THE SPRINGBLOOM | Condo | — | 1 | $1.8M | $1,608 |
1,201–1,500 sqft Nearby Average Price Trend
1,201–1,500 sqft Nearby Transaction Volume
1,201–1,500 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-07 | 2 | $2.76M | $2.18M | $3.34M | $2,223 |
| 2026-06 | 5 | $3.12M | $2.5M | $3.32M | $2,545 |
| 2026-05 | 10 | $3.17M | $2.02M | $3.56M | $2,575 |
| 2026-04 | 7 | $3.11M | $2.13M | $3.34M | $2,516 |
| 2026-03 | 13 | $2.9M | $2.03M | $3.44M | $2,288 |
| 2026-02 | 9 | $3.16M | $2.03M | $3.45M | $2,515 |
| 2026-01 | 3 | $3.09M | $2.75M | $3.31M | $2,514 |
| 2025-11 | 2 | $3.22M | $3.21M | $3.23M | $2,670 |
| 2025-10 | 6 | $3.08M | $1.77M | $3.66M | $2,320 |
| 2025-09 | 5 | $3.1M | $1.96M | $3.7M | $2,348 |
| 2025-08 | 5 | $3.13M | $2.18M | $3.65M | $2,354 |
1,201–1,500 sqft Nearby Condo Summary
| Condo | Type | Units | Sales | Price (A) | PSF (A) |
|---|---|---|---|---|---|
| CHUAN PARK | Condo | — | 47 | $3.33M | $2,665 |
| CHILTERN PARK | Condo | — | 5 | $2.02M | $1,577 |
| GOLDENHILL PARK CONDOMINIUM | Condo | — | 5 | $3.09M | $2,331 |
| THE SPRINGBLOOM | Condo | — | 4 | $2.2M | $1,647 |
| THE CHUAN | Condo | 106 | 3 | $2.86M | $2,178 |
| AMARANDA GARDENS | Condo | — | 1 | $2.83M | $2,247 |
| GOLDEN HEIGHTS | Apt | — | 1 | $2.13M | $1,721 |
| THE SUNNYDALE | Condo | — | 1 | $1.77M | $1,359 |
1,501–2,000 sqft Nearby Average Price Trend
1,501–2,000 sqft Nearby Transaction Volume
1,501–2,000 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-06 | 1 | $4.02M | $4.02M | $4.02M | $2,591 |
| 2026-05 | 3 | $3.39M | $2.7M | $3.94M | $2,109 |
| 2026-04 | 2 | $3.97M | $3.87M | $4.07M | $2,465 |
| 2026-03 | 3 | $3.96M | $3.9M | $4M | $2,552 |
| 2026-02 | 4 | $3.95M | $3.91M | $3.98M | $2,547 |
| 2026-01 | 3 | $3.45M | $2.1M | $4.16M | $2,229 |
| 2025-12 | 1 | $2.38M | $2.38M | $2.38M | $1,514 |
| 2025-11 | 2 | $3.47M | $3.45M | $3.48M | $2,220 |
| 2025-10 | 2 | $3.42M | $2.8M | $4.04M | $2,154 |
| 2025-09 | 2 | $2.51M | $2.25M | $2.77M | $1,448 |
| 2025-08 | 3 | $2.26M | $1.91M | $2.72M | $1,428 |
1,501–2,000 sqft Nearby Condo Summary
| Condo | Type | Units | Sales | Price (A) | PSF (A) |
|---|---|---|---|---|---|
| CHUAN PARK | Condo | — | 15 | $3.96M | $2,546 |
| THE SPRINGBLOOM | Condo | — | 5 | $2.65M | $1,538 |
| CHILTERN PARK | Condo | — | 2 | $2.24M | $1,435 |
| GOLDENHILL PARK CONDOMINIUM | Condo | — | 2 | $3.47M | $2,220 |
| THE SUNNYDALE | Condo | — | 2 | $2.02M | $1,317 |
2,001–3,000 sqft Nearby Average Price Trend
2,001–3,000 sqft Nearby Transaction Volume
2,001–3,000 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-06 | 1 | $3.29M | $3.29M | $3.29M | $1,321 |
| 2026-02 | 1 | $2.55M | $2.55M | $2.55M | $1,266 |
| 2026-01 | 1 | $2.88M | $2.88M | $2.88M | $1,331 |
| 2025-10 | 1 | $3.22M | $3.22M | $3.22M | $1,241 |
2,001–3,000 sqft Nearby Condo Summary
| Condo | Type | Units | Sales | Price (A) | PSF (A) |
|---|---|---|---|---|---|
| SOMMERVILLE REGENCY | Terrace House | 15 | 2 | $3.25M | $1,281 |
| CARDIFF RESIDENCE | Condo | 163 | 1 | $2.55M | $1,266 |
| GOLDEN HEIGHTS | Apt | — | 1 | $2.88M | $1,331 |
>3,000 sqft Nearby Average Price Trend
>3,000 sqft Nearby Transaction Volume
>3,000 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-02 | 1 | $3.88M | $3.88M | $3.88M | $705 |
| 2025-09 | 2 | $4.54M | $4.5M | $4.58M | $1,000 |
| 2025-08 | 1 | $4.1M | $4.1M | $4.1M | $974 |
>3,000 sqft Nearby Condo Summary
| Condo | Type | Units | Sales | Price (A) | PSF (A) |
|---|---|---|---|---|---|
| DUNSFOLD 18 | Detached House | 18 | 3 | $4.39M | $991 |
| LYNWOOD EIGHT | Detached House | 10 | 1 | $3.88M | $705 |
Market Interpretation
THE SCALA recorded 16 transactions during the latest 12 months, providing a more useful recent basis for comparison.
Its median PSF is approximately 28.0% above the District 19 project median, indicating a premium relative to the wider district market.
Within 1 km, 20 nearby condominiums were identified; 12 recorded at least one sale during the same period. These projects provide additional context where the subject development has limited recent activity.
This is a rules-based interpretation of recorded transactions and nearby project data, not a formal valuation.Project Details
Developer
Circle Line Pte. Ltd.
Property type
Condominium
District
District 19 - Hougang / Punggol / Sengkang
Market segment
Outside Central Region
Tenure
99 yrs lease commencing from 2010
TOP
2014
Total units
468
Postal code
554476
About THE SCALA
THE SCALA is a condominium in Singapore District 19, completed in 2014 with 99 yrs lease commencing from 2010. It recorded 16 transactions during the latest 12-month period in the database, with a median transacted price of $1.8M and a median of $1,991 psf. The most frequently transacted size range is 781–1,000 sqft, representing 62.5% of transactions with recorded floor area. LORONG CHUAN MRT STATION is approximately 240 m away by straight-line distance. 3 primary schools are located within a 1 km straight-line radius.
Get Property AdviceDisclaimer: The information, charts and statistics on this page are derived from publicly available Urban Redevelopment Authority (URA) transaction records and are provided for general informational purposes only. While every reasonable effort is made to keep the information accurate and up to date, all data, calculations, trends and market insights are estimates and should not be relied upon as the sole basis for financial, investment, legal, valuation or property decisions. Users should independently verify the information and seek professional advice where appropriate.
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For many Singaporeans, buying a property is one of the largest financial commitments they will ever make. Traditionally, property ownership was viewed primarily as a necessity. People bought a home, raised their families, and stayed there for many years. The focus was largely on having a roof over one’s head rather than viewing the property […]
Sustainable Living in an Unpredictable World: Why Some Families Are Choosing Less
The Old Promise That No Longer Holds Not too long ago, life felt like a straightforward climb. You worked hard, upgraded your home every few years, sent your kids for extra classes, and assumed that financial security would naturally follow. That was the unspoken contract many of us grew up believing in. But lately, something […]
What Really Makes a Property Hard to Sell in Singapore
It’s a belief many homeowners cling to: A good location cures all. If the MRT station is close, the mall is downstairs, and the school is around the corner, the property will sell itself. But in Singapore’s increasingly discerning resale market, that logic is dangerously incomplete. Walk into any HDB block or condo tower, and […]
Open Listing vs Exclusive: Why Most Sellers Get This Wrong
“More Agents = More Buyers”… Sounds Right, But Isn’t When selling a property, most owners fall into the same logical trap. They think: “If one agent can bring buyers, then five agents should bring more.” On the surface, this makes perfect sense. You want maximum exposure. You want your property in front of as many […]
The High Cost of “Wait and See” Pricing When Selling Your Property
There is a psychological phenomenon in real estate known as the Price-Time Paradox. It begins with a simple, seemingly harmless phrase: “Let’s just test the market.” or “Let’s just price higher for a start.” On the surface, it feels like a low-risk experiment. In reality, it is often the start of a silent financial leak. […]
Understanding Singapore HDB Resale Market: The Framework
Introduction The HDB resale market is one of the most important pillars of Singapore’s property landscape. With more than 80% of the population living in HDB flats, resale transactions are not just common — they are a key part of how Singaporeans upgrade, right-size, and reposition their housing over time. But while many people are […]
Why Your House Is Not Selling — Even With Viewings (Singapore Guide)
Your house is listed… but nothing is happening. Weeks have passed. Viewings came… but no offers. At first, there were a few viewings. Some people walked through, nodded politely, said “we’ll consider”… and then nothing. Or worse — no enquiries at all. If this sounds familiar, you’re not alone. In today’s market, many sellers in […]
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