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Property Project Intelligence
THE SCALA
SERANGOON AVENUE 3
240 mLORONG CHUAN MRT STATION
$1.8MMedian transacted price
17Transactions in latest 12 months
781–1,000 sqftMost popular unit size
THE SCALA Market Snapshot
▼ -51.8%
From 12-Month High
Peak: May 2026Based on latest 12 months
▲ +0.2%
From 12-Month Low
Low: Mar 2026Based on latest 12 months
▲ +28.0%
Vs District Median PSF
Above District 19 medianBased on latest 12 months
▲ +28.3%
Vs OCR Median PSF
Above OCR medianBased on latest 12 months
3.6%
12M Turnover Rate
17 sales / 468 units
Latest 12-month sales
17
Up to latest imported transaction
Median transacted price
$1.8M
Latest 12 months
Median PSF
$1,991
Latest 12 months
Typical recorded price range
$1.04M – $1.83M
20th to 80th percentile
Latest transacted price
$867K
474 sqft · 1 Aug 2026
Historical transaction information is presented for market research and does not constitute a valuation or investment recommendation.
Data Source: Urban Redevelopment Authority (URA)•Data up to: September 2026•Last updated: 21 Sep 2026
THE SCALA Market Trends
Average Price & Transaction Trend
Monthly average transacted price and sales volume from the first available record since 2017.
Average PriceTransactions
Available history: Jul 2021 to Aug 2026
Data Source: Urban Redevelopment Authority (URA)•Data up to: September 2026•Last updated: 21 Sep 2026
Transaction Breakdown (Last 12 Months)
Based on completed transactions from Oct 2025 to Sep 2026.
Most popular unit size781–1,000 sqft
Median Sold Size893 sqft
Unit Size Distribution
Only size ranges with recorded transactions are shown.
Price Distribution
Recorded transactions grouped into price ranges.
Data Source: Urban Redevelopment Authority (URA)•Data up to: September 2026•Last updated: 21 Sep 2026
Recent Transactions by Unit Size
<500 sqft Average Price Trend
<500 sqft Transaction Volume
<500 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-08 | 1 | $867K | $867K | $867K | $1,831 |
| 2026-03 | 2 | $857.5K | $850K | $865K | $1,811 |
| 2025-10 | 1 | $910K | $910K | $910K | $1,921 |
<500 sqft Recent Transactions
| Date | Type | Level | Area | PSF | Price |
|---|---|---|---|---|---|
| 2026-08 | Apt | 06 to 10 | 474 sqft | $1,831 | $867K |
| 2026-03 | Apt | 01 to 05 | 474 sqft | $1,826 | $865K |
| 2026-03 | Apt | 01 to 05 | 474 sqft | $1,795 | $850K |
| 2025-10 | Apt | 11 to 15 | 474 sqft | $1,921 | $910K |
781 – 1000 sqft Average Price Trend
781 – 1000 sqft Transaction Volume
781 – 1000 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-07 | 1 | $1.74M | $1.74M | $1.74M | $2,102 |
| 2026-05 | 2 | $1.8M | $1.8M | $1.8M | $2,004 |
| 2026-04 | 2 | $1.74M | $1.65M | $1.84M | $2,013 |
| 2025-12 | 1 | $1.8M | $1.8M | $1.8M | $1,991 |
| 2025-11 | 3 | $1.78M | $1.73M | $1.8M | $1,971 |
| 2025-10 | 1 | $1.55M | $1.55M | $1.55M | $1,870 |
781 – 1000 sqft Recent Transactions
| Date | Type | Level | Area | PSF | Price |
|---|---|---|---|---|---|
| 2026-07 | Apt | 06 to 10 | 829 sqft | $2,102 | $1.74M |
| 2026-05 | Apt | 06 to 10 | 893 sqft | $2,016 | $1.8M |
| 2026-05 | Apt | 06 to 10 | 904 sqft | $1,991 | $1.8M |
| 2026-04 | Apt | 06 to 10 | 904 sqft | $2,034 | $1.84M |
| 2026-04 | Apt | 11 to 15 | 829 sqft | $1,991 | $1.65M |
| 2025-12 | Apt | 06 to 10 | 904 sqft | $1,991 | $1.8M |
| 2025-11 | Apt | 11 to 15 | 904 sqft | $1,991 | $1.8M |
| 2025-11 | Apt | 06 to 10 | 893 sqft | $1,931 | $1.73M |
1001 – 1200 sqft Average Price Trend
1001 – 1200 sqft Transaction Volume
1001 – 1200 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2025-11 | 1 | $2.1M | $2.1M | $2.1M | $2,011 |
| 2025-10 | 1 | $2.06M | $2.06M | $2.06M | $1,973 |
1001 – 1200 sqft Recent Transactions
| Date | Type | Level | Area | PSF | Price |
|---|---|---|---|---|---|
| 2025-11 | Apt | 11 to 15 | 1,044 sqft | $2,011 | $2.1M |
| 2025-10 | Apt | 16 to 20 | 1,044 sqft | $1,973 | $2.06M |
1201 – 1500 sqft Average Price Trend
1201 – 1500 sqft Transaction Volume
1201 – 1500 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-03 | 1 | $2.68M | $2.68M | $2.68M | $1,960 |
1201 – 1500 sqft Recent Transactions
| Date | Type | Level | Area | PSF | Price |
|---|---|---|---|---|---|
| 2026-03 | Apt | 01 to 05 | 1,367 sqft | $1,960 | $2.68M |
Data Source: Urban Redevelopment Authority (URA)•Data up to: September 2026•Last updated: 21 Sep 2026
THE SCALA Location & Nearby Amenities
Explore THE SCALA and nearby amenities. Distances shown are straight-line estimates from the property.
Master Plan 2025 (approved amendments incorporated)
Please click on the zoning type for a description of the use
Railway
Planning Area Boundary
Plot Ratio Boundary
Underground Road / Structure
Maximum Permissible Plot Ratio
Maximum Permissible White Quantum
Minimum Business (B) Plot Ratio
Conservation Area
Nature Reserve
National Park
Monument
THE SCALA Nearby Amenities
Closest amenities from THE SCALA. Distances are straight-line estimates.
MRT / LRT
- LORONG CHUAN MRT STATION240 mSERANGOON AVENUE 3
- SERANGOON MRT STATION1.0 kmSERANGOON CENTRAL
- SERANGOON MRT STATION1.1 kmUPPER SERANGOON ROAD
Primary Schools
- ST. GABRIEL'S PRIMARY SCHOOL210 mLORONG CHUAN
- YANGZHENG PRIMARY SCHOOL510 mSERANGOON AVENUE 3
- CHIJ OUR LADY OF GOOD COUNSEL920 mBURGHLEY DRIVE
- KUO CHUAN PRESBYTERIAN PRIMARY SCHOOL1.0 kmBISHAN STREET 13
- ZHONGHUA PRIMARY SCHOOL1.4 kmSERANGOON AVENUE 4
Secondary Schools
- ZHONGHUA SECONDARY SCHOOL620 mSERANGOON AVENUE 3
- KUO CHUAN PRESBYTERIAN SECONDARY SCHOOL1.0 kmBISHAN STREET 13
- PEICAI SECONDARY SCHOOL1.3 kmSERANGOON AVENUE 4
- ST. GABRIEL'S SECONDARY SCHOOL1.4 kmSERANGOON AVENUE 1
Post-Secondary
- NANYANG JUNIOR COLLEGE290 mSERANGOON AVENUE 3
- ST. ANDREW'S JUNIOR COLLEGE1.9 kmSORBY ADAMS DRIVE
- RAFFLES INSTITUTION2.3 kmRAFFLES INSTITUTION LANE
MOE Kindergartens
- MOE KINDERGARTEN @ YANGZHENG510 mSERANGOON AVENUE 3
- MOE KINDERGARTEN @ FIRST TOA PAYOH1.4 kmLORONG 8 TOA PAYOH
Hawker Centres
- Woodleigh Village Hawker Centre1.4 kmWoodleigh Link
- Toa Payoh Lorong 8 Blk 2101.5 kmLorong 8 Toa Payoh
- Serangoon Garden Market1.5 kmSerangoon Garden Way
Hospitals
- MOUNT ALVERNIA HOSPITAL3.1 kmTHOMSON ROAD
- TTSH Integrated Care Hub3.5 kmTAN TOCK SENG LINK
Parks
- CHILTERN DRIVE INTERIM PARK240 m
- MEI HWAN DR PG430 m
- MEI HWAN CRESCENT PG440 m
Libraries
- Serangoon Library930 mSerangoon Central
- Bishan Library1.7 kmBishan Place
Community Clubs
- Braddell Heights CC (Pending U/C)750 mSerangoon Avenue 2
- Bidadari CC (U/C)1.5 kmBidadari Park Drive
Sport Facilities
- ActiveSG Gym@Serangoon Central960 mSerangoon Central
- Burghley Squash & Tennis Centre1.2 kmBurghley Drive
- Serangoon Sport Centre1.4 kmYio Chu Kang Road
Featured Listings
Properties currently available through Homy, with priority given to listings in THE SCALA.
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For Sale 1 / 16 Condo D27
Skies Miltonia, New 3-Storey Penthouses for Sale
$2,600,000
MILTONIA CLOSE99 YearsBuilt 2016
- 3 Bed
- 4 Bath
- 2,562 ft²
- $1,015 psf
For Sale 1 / 21 Condo D6
EDEN RESIDENCES CAPITOL – Luxury 3 Bedroom Developer sale
$11,980,000
STAMFORD ROAD99 YearsBuilt 2015
- 3 Bed
- 5 Bath
- 3,003 ft²
- $3,989 psf
For Sale 1 / 29 Condo D1
V on Shenton Luxury Penthouse for Sale
$18,800,000
SHENTON WAY99 Years
- 4 Bed
- 7 Bath
- 6,200 ft²
- $3,032 psf
For Sale 1 / 9 Landed D28
Belgravia Ace, Brand New Freehold Semi-D for Sale
$5,300,000
BELGRAVIA DRIVEFreeholdBuilt 2028
- 5 Bed
- 4 Bath
- 4,370 ft²
- $1,213 psf
THE SCALA Market Position & Nearby Transactions
How THE SCALA compares with District 19 projects and transactions recorded within 1 km over the latest 12 months.
Project Median PSF$1,99117 project sales
District 19 Median PSF$1,556Median across district projects with recorded sales
Difference vs District+28.0%Above district median
Transactions Within 1 km170Recorded in the latest 12 months
Position Within District 19
THE SCALA is more affordable than 17% of District 19 projects with recorded sales.
Lower PSFDistrict medianHigher PSF
168of 202 District 19 projects with recorded sales
District reference range$1,126 – $2,115 psf
Comparable Condos Within 1 km
Up to 20 nearest eligible condominium and EC projects. PSF (M) means median PSF for the latest 12 months.
| Project | Distance | TOP / Age | Units | 12M Sales | PSF (M) |
|---|---|---|---|---|---|
| CHILTERN PARK CONDOMINIUM | 96 m | — | — | 0 | — |
| CHILTERN PARK | 99 m | — | — | 8 | $1,592 |
| THE SPRINGBLOOM | 188 m | 199927 yrs old | — | 9 | $1,674 |
| SPRINGBLOOM | 226 m | 199927 yrs old | — | 0 | — |
| GOLDEN HEIGHTS | 232 m | 200620 yrs old | — | 2 | $1,526 |
| CHUAN PARK (DEMOLISHED) | 302 m | 198541 yrs old | 452 | 0 | — |
| AMARANDA GARDENS | 304 m | 200521 yrs old | — | 1 | $2,247 |
| CHUAN PARK | 346 m | 198541 yrs old | — | 111 | $2,679 |
| THE CHUAN | 353 m | 200818 yrs old | 106 | 6 | $2,082 |
| GOLDENHILL PARK CONDOMINIUM | 382 m | — | — | 9 | $2,371 |
| THE SUNNYDALE | 407 m | 200224 yrs old | — | 1 | $1,359 |
| GOLDENHILL PARK | 475 m | 200422 yrs old | — | 0 | — |
| CARDIFF RESIDENCE | 614 m | 201511 yrs old | 163 | 8 | $1,694 |
| SERAN COURT | 623 m | — | — | 0 | — |
| SERENE VIEW MANSIONS | 642 m | — | — | 0 | — |
| CLYDESWOOD | 643 m | 199333 yrs old | — | 0 | — |
| D'ALMIRA | 681 m | — | 25 | 0 | — |
| DAISY LODGE | 685 m | 198640 yrs old | — | 0 | — |
| DAISY APARTMENTS | 717 m | — | — | 0 | — |
| SUNGLADE | 731 m | 200323 yrs old | — | 15 | $1,658 |
Nearby Transactions by Unit Size
Transactions from eligible condominium and EC projects within 1 km during the latest 12 months.
<500 sqft Nearby Average Price Trend
<500 sqft Nearby Transaction Volume
<500 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-01 | 1 | $720K | $720K | $720K | $1,715 |
| 2025-12 | 2 | $733.9K | $732K | $735.9K | $1,749 |
| 2025-10 | 2 | $720K | $715K | $725K | $1,694 |
<500 sqft Nearby Condo Summary
| Condo | Type | Units | Sales | Price (A) | PSF (A) |
|---|---|---|---|---|---|
| CARDIFF RESIDENCE | Condo | 163 | 5 | $725.6K | $1,720 |
500–780 sqft Nearby Average Price Trend
500–780 sqft Nearby Transaction Volume
500–780 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-07 | 1 | $885K | $885K | $885K | $1,442 |
| 2026-04 | 1 | $2.01M | $2.01M | $2.01M | $2,748 |
| 2026-03 | 2 | $1.99M | $1.99M | $1.99M | $2,682 |
| 2026-02 | 1 | $1.95M | $1.95M | $1.95M | $2,668 |
| 2026-01 | 8 | $2M | $1.95M | $2.03M | $2,726 |
| 2025-12 | 3 | $1.97M | $1.95M | $2.02M | $2,778 |
| 2025-11 | 3 | $2.01M | $2M | $2.01M | $2,743 |
| 2025-10 | 9 | $2M | $1.95M | $2.03M | $2,741 |
500–780 sqft Nearby Condo Summary
| Condo | Type | Units | Sales | Price (A) | PSF (A) |
|---|---|---|---|---|---|
| CHUAN PARK | Condo | — | 27 | $2M | $2,734 |
| CARDIFF RESIDENCE | Condo | 163 | 1 | $885K | $1,442 |
781–1,000 sqft Nearby Average Price Trend
781–1,000 sqft Nearby Transaction Volume
781–1,000 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-08 | 2 | $1.37M | $1.3M | $1.43M | $1,607 |
| 2026-07 | 1 | $2.11M | $2.11M | $2.11M | $2,417 |
| 2026-06 | 4 | $2.11M | $2.11M | $2.12M | $2,421 |
| 2026-05 | 3 | $1.9M | $1.48M | $2.11M | $2,181 |
| 2026-04 | 3 | $2.01M | $1.9M | $2.11M | $2,284 |
| 2026-03 | 1 | $2.01M | $2.01M | $2.01M | $2,428 |
| 2026-02 | 4 | $1.66M | $1.5M | $1.98M | $1,831 |
| 2025-12 | 1 | $2.1M | $2.1M | $2.1M | $2,411 |
| 2025-10 | 2 | $2.08M | $2.02M | $2.14M | $2,447 |
781–1,000 sqft Nearby Condo Summary
| Condo | Type | Units | Sales | Price (A) | PSF (A) |
|---|---|---|---|---|---|
| CHUAN PARK | Condo | — | 13 | $2.09M | $2,422 |
| SUNGLADE | Condo | — | 3 | $1.43M | $1,691 |
| CHILTERN PARK | Condo | — | 2 | $1.59M | $1,734 |
| THE CHUAN | Condo | 106 | 2 | $1.94M | $2,072 |
| THE SPRINGBLOOM | Condo | — | 1 | $1.43M | $1,604 |
1,001–1,200 sqft Nearby Average Price Trend
1,001–1,200 sqft Nearby Transaction Volume
1,001–1,200 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-07 | 1 | $1.91M | $1.91M | $1.91M | $1,658 |
| 2026-05 | 1 | $2.01M | $2.01M | $2.01M | $1,745 |
| 2026-04 | 1 | $1.9M | $1.9M | $1.9M | $1,634 |
| 2026-02 | 2 | $1.93M | $1.88M | $1.98M | $1,676 |
| 2026-01 | 2 | $2.17M | $1.68M | $2.65M | $2,054 |
| 2025-12 | 2 | $1.67M | $1.43M | $1.92M | $1,531 |
| 2025-11 | 2 | $1.74M | $1.65M | $1.83M | $1,510 |
| 2025-10 | 1 | $2.69M | $2.69M | $2.69M | $2,635 |
1,001–1,200 sqft Nearby Condo Summary
| Condo | Type | Units | Sales | Price (A) | PSF (A) |
|---|---|---|---|---|---|
| SUNGLADE | Condo | — | 9 | $1.86M | $1,622 |
| CHUAN PARK | Condo | — | 2 | $2.67M | $2,614 |
| CARDIFF RESIDENCE | Condo | 163 | 1 | $1.43M | $1,384 |
1,201–1,500 sqft Nearby Average Price Trend
1,201–1,500 sqft Nearby Transaction Volume
1,201–1,500 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-08 | 8 | $3.22M | $2.23M | $3.54M | $2,546 |
| 2026-07 | 5 | $3.1M | $2.18M | $3.4M | $2,432 |
| 2026-06 | 5 | $3.12M | $2.5M | $3.32M | $2,545 |
| 2026-05 | 10 | $3.17M | $2.02M | $3.56M | $2,575 |
| 2026-04 | 7 | $3.11M | $2.13M | $3.34M | $2,516 |
| 2026-03 | 13 | $2.9M | $2.03M | $3.44M | $2,288 |
| 2026-02 | 9 | $3.16M | $2.03M | $3.45M | $2,515 |
| 2026-01 | 4 | $2.84M | $2.11M | $3.31M | $2,312 |
| 2025-11 | 2 | $3.22M | $3.21M | $3.23M | $2,670 |
| 2025-10 | 6 | $3.08M | $1.77M | $3.66M | $2,320 |
1,201–1,500 sqft Nearby Condo Summary
| Condo | Type | Units | Sales | Price (A) | PSF (A) |
|---|---|---|---|---|---|
| CHUAN PARK | Condo | — | 48 | $3.31M | $2,670 |
| GOLDENHILL PARK CONDOMINIUM | Condo | — | 6 | $3.27M | $2,461 |
| CHILTERN PARK | Condo | — | 4 | $2.03M | $1,595 |
| THE SPRINGBLOOM | Condo | — | 4 | $2.21M | $1,657 |
| THE CHUAN | Condo | 106 | 3 | $2.86M | $2,178 |
| AMARANDA GARDENS | Condo | — | 1 | $2.83M | $2,247 |
| GOLDEN HEIGHTS | Apt | — | 1 | $2.13M | $1,721 |
| SUNGLADE | Condo | — | 1 | $2.11M | $1,705 |
| THE SUNNYDALE | Condo | — | 1 | $1.77M | $1,359 |
1,501–2,000 sqft Nearby Average Price Trend
1,501–2,000 sqft Nearby Transaction Volume
1,501–2,000 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-08 | 2 | $3.52M | $3.4M | $3.65M | $2,211 |
| 2026-06 | 1 | $4.02M | $4.02M | $4.02M | $2,591 |
| 2026-05 | 3 | $3.39M | $2.7M | $3.94M | $2,109 |
| 2026-04 | 2 | $3.97M | $3.87M | $4.07M | $2,465 |
| 2026-03 | 3 | $3.96M | $3.9M | $4M | $2,552 |
| 2026-02 | 4 | $3.95M | $3.91M | $3.98M | $2,547 |
| 2026-01 | 3 | $3.45M | $2.1M | $4.16M | $2,229 |
| 2025-12 | 1 | $2.38M | $2.38M | $2.38M | $1,514 |
| 2025-11 | 3 | $3.05M | $2.22M | $3.48M | $1,968 |
| 2025-10 | 2 | $3.42M | $2.8M | $4.04M | $2,154 |
1,501–2,000 sqft Nearby Condo Summary
| Condo | Type | Units | Sales | Price (A) | PSF (A) |
|---|---|---|---|---|---|
| CHUAN PARK | Condo | — | 15 | $3.96M | $2,546 |
| GOLDENHILL PARK CONDOMINIUM | Condo | — | 3 | $3.53M | $2,270 |
| CHILTERN PARK | Condo | — | 2 | $2.24M | $1,435 |
| THE SPRINGBLOOM | Condo | — | 2 | $2.75M | $1,571 |
| SUNGLADE | Condo | — | 1 | $2.22M | $1,463 |
| THE CHUAN | Condo | 106 | 1 | $3.4M | $2,050 |
2,001–3,000 sqft Nearby Average Price Trend
2,001–3,000 sqft Nearby Transaction Volume
2,001–3,000 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-02 | 1 | $2.55M | $2.55M | $2.55M | $1,266 |
| 2026-01 | 1 | $2.88M | $2.88M | $2.88M | $1,331 |
2,001–3,000 sqft Nearby Condo Summary
| Condo | Type | Units | Sales | Price (A) | PSF (A) |
|---|---|---|---|---|---|
| CARDIFF RESIDENCE | Condo | 163 | 1 | $2.55M | $1,266 |
| GOLDEN HEIGHTS | Apt | — | 1 | $2.88M | $1,331 |
Market Interpretation
THE SCALA recorded 17 transactions during the latest 12 months, providing a more useful recent basis for comparison.
Its median PSF is approximately 28.0% above the District 19 project median, indicating a premium relative to the wider district market.
Within 1 km, 20 nearby condominiums were identified; 10 recorded at least one sale during the same period. These projects provide additional context where the subject development has limited recent activity.
This is a rules-based interpretation of recorded transactions and nearby project data, not a formal valuation.THE SCALA Project Details
Developer
Circle Line Pte. Ltd.
Property type
Condominium
District
District 19 - Hougang / Punggol / Sengkang
Market segment
Outside Central Region
Tenure
99 yrs lease commencing from 2010
TOP
2014
Total units
468
Postal code
554476
About THE SCALA
THE SCALA is a condominium in Singapore District 19, completed in 2014 with 99 yrs lease commencing from 2010. It recorded 17 transactions during the latest 12-month period in the database, with a median transacted price of $1.8M and a median of $1,991 psf. The most frequently transacted size range is 781–1,000 sqft, representing 58.8% of transactions with recorded floor area. LORONG CHUAN MRT STATION is approximately 240 m away by straight-line distance. 3 primary schools are located within a 1 km straight-line radius.
Get Property AdviceDisclaimer: The information, charts, statistics, distances and other data shown on this page are derived from publicly available sources, including Urban Redevelopment Authority (URA) transaction records, and are provided for general informational purposes only. While reasonable efforts are made to keep the information accurate and up to date, the data may contain errors, omissions, delays or inaccuracies. All figures, calculations, trends, market insights and distance measurements are estimates only and should not be relied upon for contractual, legal, financial, investment, valuation, planning or other official purposes. Distance information is approximate and should not be used for actual access, eligibility, proximity, planning or assessment purposes. Users should independently verify all information with the relevant authorities, official records or other appropriate sources before making any decision or entering into any agreement.
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What Really Makes a Property Hard to Sell in Singapore
It’s a belief many homeowners cling to: A good location cures all. If the MRT station is close, the mall is downstairs, and the school is around the corner, the property will sell itself. But in Singapore’s increasingly discerning resale market, that logic is dangerously incomplete. Walk into any HDB block or condo tower, and […]
Open Listing vs Exclusive: Why Most Sellers Get This Wrong
“More Agents = More Buyers”… Sounds Right, But Isn’t When selling a property, most owners fall into the same logical trap. They think: “If one agent can bring buyers, then five agents should bring more.” On the surface, this makes perfect sense. You want maximum exposure. You want your property in front of as many […]
The High Cost of “Wait and See” Pricing When Selling Your Property
There is a psychological phenomenon in real estate known as the Price-Time Paradox. It begins with a simple, seemingly harmless phrase: “Let’s just test the market.” or “Let’s just price higher for a start.” On the surface, it feels like a low-risk experiment. In reality, it is often the start of a silent financial leak. […]
Understanding Singapore HDB Resale Market: The Framework
Introduction The HDB resale market is one of the most important pillars of Singapore’s property landscape. With more than 80% of the population living in HDB flats, resale transactions are not just common — they are a key part of how Singaporeans upgrade, right-size, and reposition their housing over time. But while many people are […]
Why Your House Is Not Selling — Even With Viewings (Singapore Guide)
Your house is listed… but nothing is happening. Weeks have passed. Viewings came… but no offers. At first, there were a few viewings. Some people walked through, nodded politely, said “we’ll consider”… and then nothing. Or worse — no enquiries at all. If this sounds familiar, you’re not alone. In today’s market, many sellers in […]
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