Most Singapore homeowners would have heard the saying that property is a hedge against inflation. It sounds straightforward: when the cost of everything goes up, property prices should go up too. There is some truth to this, but the actual relationship is much more interesting. Inflation can support property values over the long term because […]
Property Project Intelligence
THE WISTERIA
YISHUN RING ROAD
900 mKHATIB MRT STATION
$1.28MMedian transacted price
8Transactions in latest 12 months
781–1,000 sqftMost popular unit size
THE WISTERIA Market Snapshot
At Peak
At 12-Month High
Peak: Sep 2026Based on latest 12 months
▲ +94.8%
From 12-Month Low
Low: Aug 2026Based on latest 12 months
▲ +6.2%
Vs District Median PSF
Above District 27 medianBased on latest 12 months
▼ -10.0%
Vs OCR Median PSF
Below OCR medianBased on latest 12 months
—
12M Turnover Rate
Total units unavailable
Latest 12-month sales
8
Up to latest imported transaction
Median transacted price
$1.28M
Latest 12 months
Median PSF
$1,396
Latest 12 months
Typical recorded price range
$1.13M – $1.36M
20th to 80th percentile
Latest transacted price
$1.39M
969 sqft · 1 Sep 2026
Historical transaction information is presented for market research and does not constitute a valuation or investment recommendation.
Data Source: Urban Redevelopment Authority (URA)•Data up to: October 2026•Last updated: 2 Nov 2026
THE WISTERIA Market Trends
Average Price & Transaction Trend
Monthly average transacted price and sales volume from the first available record since 2017.
Average PriceTransactions
Available history: Jun 2021 to Sep 2026
Data Source: Urban Redevelopment Authority (URA)•Data up to: October 2026•Last updated: 2 Nov 2026
Transaction Breakdown (Last 12 Months)
Based on completed transactions from Nov 2025 to Oct 2026.
Most popular unit size781–1,000 sqft
Median Sold Size969 sqft
Unit Size Distribution
Only size ranges with recorded transactions are shown.
Price Distribution
Recorded transactions grouped into price ranges.
Data Source: Urban Redevelopment Authority (URA)•Data up to: October 2026•Last updated: 2 Nov 2026
Recent Transactions by Unit Size
<500 sqft Average Price Trend
<500 sqft Transaction Volume
<500 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-08 | 1 | $710.9K | $710.9K | $710.9K | $1,611 |
<500 sqft Recent Transactions
| Date | Type | Level | Area | PSF | Price |
|---|---|---|---|---|---|
| 2026-08 | Apt | 06 to 10 | 441 sqft | $1,611 | $710.9K |
500 – 780 sqft Average Price Trend
500 – 780 sqft Transaction Volume
500 – 780 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2025-11 | 1 | $1.06M | $1.06M | $1.06M | $1,486 |
500 – 780 sqft Recent Transactions
| Date | Type | Level | Area | PSF | Price |
|---|---|---|---|---|---|
| 2025-11 | Apt | 06 to 10 | 710 sqft | $1,486 | $1.06M |
781 – 1000 sqft Average Price Trend
781 – 1000 sqft Transaction Volume
781 – 1000 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-09 | 1 | $1.39M | $1.39M | $1.39M | $1,430 |
| 2026-06 | 1 | $1.33M | $1.33M | $1.33M | $1,371 |
| 2026-01 | 1 | $1.29M | $1.29M | $1.29M | $1,332 |
| 2025-11 | 2 | $1.25M | $1.24M | $1.26M | $1,291 |
781 – 1000 sqft Recent Transactions
| Date | Type | Level | Area | PSF | Price |
|---|---|---|---|---|---|
| 2026-09 | Apt | 06 to 10 | 969 sqft | $1,430 | $1.39M |
| 2026-06 | Apt | 06 to 10 | 969 sqft | $1,371 | $1.33M |
| 2026-01 | Apt | 06 to 10 | 969 sqft | $1,332 | $1.29M |
| 2025-11 | Apt | 01 to 05 | 969 sqft | $1,301 | $1.26M |
| 2025-11 | Apt | 01 to 05 | 969 sqft | $1,280 | $1.24M |
1001 – 1200 sqft Average Price Trend
1001 – 1200 sqft Transaction Volume
1001 – 1200 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2025-11 | 1 | $1.67M | $1.67M | $1.67M | $1,420 |
1001 – 1200 sqft Recent Transactions
| Date | Type | Level | Area | PSF | Price |
|---|---|---|---|---|---|
| 2025-11 | Apt | 06 to 10 | 1,173 sqft | $1,420 | $1.67M |
Data Source: Urban Redevelopment Authority (URA)•Data up to: October 2026•Last updated: 2 Nov 2026
THE WISTERIA Location & Nearby Amenities
Explore THE WISTERIA and nearby amenities. Distances shown are straight-line estimates from the property.
Master Plan 2025 (approved amendments incorporated)
Please click on the zoning type for a description of the use
Railway
Planning Area Boundary
Plot Ratio Boundary
Underground Road / Structure
Maximum Permissible Plot Ratio
Maximum Permissible White Quantum
Minimum Business (B) Plot Ratio
Conservation Area
Nature Reserve
National Park
Monument
THE WISTERIA Nearby Amenities
Closest amenities from THE WISTERIA. Distances are straight-line estimates.
MRT / LRT
- KHATIB MRT STATION900 mNS14North-South Line
- YISHUN MRT STATION1.4 kmNS13North-South Line
- CANBERRA MRT STATION3.0 kmNS12North-South Line
Bus Interchanges
- Yishun Bus Interchange1.2 kmYishun Ave 2
Shopping Malls
- Wisteria Mall30 mYishun Ring Road
- Northpoint City1.2 kmYishun Avenue 2
- Junction Nine1.6 kmYishun Avenue 9
- Canberra Plaza3.0 kmCanberra View
Primary Schools
- NORTHLAND PRIMARY SCHOOL310 mYISHUN AVENUE 4
- NAVAL BASE PRIMARY SCHOOL370 mYISHUN AVENUE 4
- HUAMIN PRIMARY SCHOOL1.0 kmYISHUN AVENUE 11
- PEIYING PRIMARY SCHOOL1.2 kmYISHUN RING ROAD
- NORTH VIEW PRIMARY SCHOOL1.3 kmYISHUN AVENUE 6
Secondary Schools
- CHUNG CHENG HIGH SCHOOL (YISHUN)420 mYISHUN STREET 61
- ORCHID PARK SECONDARY SCHOOL500 mYISHUN STREET 81
- NORTHBROOKS SECONDARY SCHOOL520 mYISHUN RING ROAD
- NAVAL BASE SECONDARY SCHOOL1.1 kmYISHUN RING ROAD
Post-Secondary
- YISHUN INNOVA JUNIOR COLLEGE1.4 kmYISHUN RING ROAD
- NANYANG POLYTECHNIC4.4 kmANG MO KIO AVENUE 8
- ANDERSON SERANGOON JUNIOR COLLEGE4.5 kmANG MO KIO AVENUE 6
MOE Kindergartens
- MOE KINDERGARTEN @ NAVAL BASE370 mYISHUN AVENUE 4
- MOE KINDERGARTEN @ HUAMIN1.0 kmYISHUN AVENUE 11
- MOE KINDERGARTEN @ NORTH VIEW1.3 kmYISHUN AVENUE 6
- MOE KINDERGARTEN @ YISHUN1.9 kmYISHUN RING ROAD
Childcare Centres
- ARTEMIS PRESKOOL @ WISTERIA MALL50 mYISHUN RING ROAD
- PCF Sparkletots Preschool @ Nee Soon Central Blk 671 (DS)100 mYISHUN AVENUE 4
- MY WORLD PRESCHOOL LTD.130 mYISHUN STREET 51
- Little Seeds Preschool230 mYISHUN AVENUE 4
Infant Care Centres
- PCF Sparkletots Preschool @ Nee Soon South Blk 852 (EY)560 mYISHUN STREET 81
- PCF Sparkletots Preschool @ Nee Soon South Blk 879 (EY)720 mYISHUN STREET 81
- PCF Sparkletots Preschool @ Nee Soon East Blk 357 (EY)1.0 kmYISHUN RING ROAD
- PCF Sparkletots Preschool @ Nee Soon Link Blk 408 (EY)1.2 kmYISHUN AVENUE 6
Kindergartens
- FIRST STEP MONTESSORI HOUSE PTE. LTD.1.7 kmYISHUN STREET 71
- PCF Sparkletots Preschool @ Chong Pang Blk 107 (KN)2.1 kmYISHUN RING ROAD
- DARUL MAKMUR MOSQUE KINDERGARTEN2.2 kmYISHUN AVENUE 2
Hawker Centres
- Yishun Park Hawker Centre830 mYishun Avenue 11
- Chong Pang Hawker Centre & Market1.9 kmYishun Ring Road
- Yishun Ring Road Blk 104/105 (Chong Pang Market and Food Centre)2.0 kmYishun Ring Road
Supermarkets
- FairPrice Finest10 m
- Sheng Siong340 mYishun Avenue 4
- U Stars Supermarket390 mYishun Avenue 4
- FairPrice660 m
Hospitals
- KHOO TECK PUAT HOSPITAL690 mYISHUN CENTRAL
- YISHUN COMMUNITY HOSPITAL730 mYISHUN CENTRAL 2
Polyclinics
- Khatib Polyclinic740 mYishun Ring Road
- Yishun Polyclinic1.4 kmYishun Avenue 9
Parks
- YISHUN PK680 m
- YISHUN POND PK1.1 km
- LOWER SELETAR RESERVOIR PARK1.8 km
Libraries
- Yishun Library1.4 kmYishun Avenue 2
Community Clubs
- Nee Soon South CC (U/C)800 mYishun Street 81
- Yishun Link CC940 mYishun Ring Road
Sport Facilities
- SAFRA YISHUN COUNTRY CLUB650 mYISHUN AVE 4
- Yishun Swimming Complex1.0 kmYishun Avenue 3
- Yishun Sport Centre1.3 kmYishun Avenue 1
Featured Listings
Properties currently available through Homy, with priority given to listings in THE WISTERIA.
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For Sale 1 / 16 Condo D27
Skies Miltonia, New 3-Storey Penthouses for Sale
$2,600,000
MILTONIA CLOSE99 YearsBuilt 2016
- 3 Bed
- 4 Bath
- 2,562 ft²
- $1,015 psf
For Sale 1 / 21 Condo D6
EDEN RESIDENCES CAPITOL – Luxury 3 Bedroom Developer sale
$11,980,000
STAMFORD ROAD99 YearsBuilt 2015
- 3 Bed
- 5 Bath
- 3,003 ft²
- $3,989 psf
For Sale 1 / 29 Condo D1
V on Shenton Luxury Penthouse for Sale
$18,800,000
SHENTON WAY99 Years
- 4 Bed
- 7 Bath
- 6,200 ft²
- $3,032 psf
For Sale 1 / 9 Landed D28
Belgravia Ace, Brand New Freehold Semi-D for Sale
$5,300,000
BELGRAVIA DRIVEFreeholdBuilt 2028
- 5 Bed
- 4 Bath
- 4,370 ft²
- $1,213 psf
THE WISTERIA Market Position & Nearby Transactions
How THE WISTERIA compares with District 27 projects and transactions recorded within 1 km over the latest 12 months.
Project Median PSF$1,3968 project sales
District 27 Median PSF$1,314Median across district projects with recorded sales
Difference vs District+6.2%Above district median
Transactions Within 1 km150Recorded in the latest 12 months
Position Within District 27
THE WISTERIA is more affordable than 39% of District 27 projects with recorded sales.
Lower PSFDistrict medianHigher PSF
28of 46 District 27 projects with recorded sales
District reference range$965 – $1,903 psf
Comparable Condos Within 1 km
Up to 20 nearest eligible condominium and EC projects. PSF (M) means median PSF for the latest 12 months.
| Project | Distance | TOP / Age | Units | 12M Sales | PSF (M) |
|---|---|---|---|---|---|
| SIGNATURE AT YISHUN | 442 m | — | — | 30 | $1,291 |
| THE CRITERION | 497 m | 20188 yrs old | 505 | 33 | $1,379 |
| THE MILTONIA RESIDENCES | 622 m | 201412 yrs old | 410 | 20 | $1,205 |
| SKIES MILTONIA | 718 m | 201610 yrs old | 420 | 24 | $1,273 |
| ORCHID PARK CONDOMINIUM | 915 m | — | — | 27 | $1,017 |
| THE CANOPY | 990 m | 201412 yrs old | 406 | 16 | $1,144 |
| ADORA GREEN | 990 m | 201214 yrs old | — | 0 | — |
Nearby Transactions by Unit Size
Transactions from eligible condominium and EC projects within 1 km during the latest 12 months.
<500 sqft Nearby Average Price Trend
<500 sqft Nearby Transaction Volume
<500 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-08 | 2 | $710K | $710K | $710K | $1,466 |
| 2026-02 | 1 | $668K | $668K | $668K | $1,379 |
| 2025-12 | 1 | $710K | $710K | $710K | $1,466 |
<500 sqft Nearby Condo Summary
| Condo | Type | Units | Sales | Price (A) | PSF (A) |
|---|---|---|---|---|---|
| SKIES MILTONIA | Condo | 420 | 4 | $699.5K | $1,444 |
500–780 sqft Nearby Average Price Trend
500–780 sqft Nearby Transaction Volume
500–780 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-09 | 2 | $997.5K | $950K | $1.05M | $1,314 |
| 2026-06 | 1 | $915K | $915K | $915K | $1,269 |
| 2026-05 | 2 | $1M | $955K | $1.05M | $1,359 |
| 2026-03 | 1 | $980.9K | $980.9K | $980.9K | $1,402 |
| 2026-02 | 3 | $990K | $940K | $1.05M | $1,360 |
500–780 sqft Nearby Condo Summary
| Condo | Type | Units | Sales | Price (A) | PSF (A) |
|---|---|---|---|---|---|
| SKIES MILTONIA | Condo | 420 | 4 | $940K | $1,299 |
| THE CRITERION | EC | 505 | 3 | $1M | $1,399 |
| SIGNATURE AT YISHUN | EC | — | 2 | $1.05M | $1,352 |
781–1,000 sqft Nearby Average Price Trend
781–1,000 sqft Nearby Transaction Volume
781–1,000 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-10 | 5 | $1.13M | $895K | $1.27M | $1,244 |
| 2026-09 | 3 | $1.01M | $960K | $1.04M | $1,137 |
| 2026-08 | 1 | $1.23M | $1.23M | $1.23M | $1,339 |
| 2026-07 | 5 | $1.03M | $950K | $1.28M | $1,115 |
| 2026-06 | 3 | $1.17M | $1.06M | $1.26M | $1,264 |
| 2026-05 | 7 | $1.14M | $950K | $1.29M | $1,244 |
| 2026-04 | 1 | $1.23M | $1.23M | $1.23M | $1,377 |
| 2026-03 | 6 | $1.08M | $962K | $1.23M | $1,203 |
| 2026-02 | 4 | $1.09M | $963K | $1.23M | $1,201 |
| 2026-01 | 2 | $1.19M | $1.15M | $1.22M | $1,274 |
| 2025-12 | 3 | $1.04M | $935K | $1.22M | $1,149 |
781–1,000 sqft Nearby Condo Summary
| Condo | Type | Units | Sales | Price (A) | PSF (A) |
|---|---|---|---|---|---|
| ORCHID PARK CONDOMINIUM | Condo | — | 11 | $955.4K | $1,024 |
| THE CRITERION | EC | 505 | 11 | $1.23M | $1,360 |
| THE MILTONIA RESIDENCES | Condo | 410 | 11 | $1.07M | $1,215 |
| SIGNATURE AT YISHUN | EC | — | 3 | $1.21M | $1,280 |
| SKIES MILTONIA | Condo | 420 | 3 | $1.2M | $1,259 |
| THE CANOPY | EC | 406 | 1 | $1.07M | $1,227 |
1,001–1,200 sqft Nearby Average Price Trend
1,001–1,200 sqft Nearby Transaction Volume
1,001–1,200 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-10 | 6 | $1.42M | $1.24M | $1.58M | $1,269 |
| 2026-09 | 5 | $1.47M | $1.34M | $1.57M | $1,293 |
| 2026-08 | 7 | $1.32M | $905K | $1.57M | $1,158 |
| 2026-07 | 11 | $1.41M | $1.16M | $1.65M | $1,256 |
| 2026-06 | 8 | $1.35M | $1.09M | $1.5M | $1,261 |
| 2026-05 | 4 | $1.46M | $1.35M | $1.63M | $1,278 |
| 2026-04 | 3 | $1.39M | $1.36M | $1.44M | $1,245 |
| 2026-03 | 6 | $1.41M | $1.3M | $1.55M | $1,250 |
| 2026-02 | 4 | $1.34M | $1.19M | $1.46M | $1,171 |
| 2026-01 | 3 | $1.37M | $1.17M | $1.58M | $1,214 |
| 2025-12 | 6 | $1.41M | $1.32M | $1.63M | $1,239 |
1,001–1,200 sqft Nearby Condo Summary
| Condo | Type | Units | Sales | Price (A) | PSF (A) |
|---|---|---|---|---|---|
| SIGNATURE AT YISHUN | EC | — | 23 | $1.45M | $1,297 |
| THE CRITERION | EC | 505 | 15 | $1.49M | $1,362 |
| THE CANOPY | EC | 406 | 8 | $1.34M | $1,131 |
| ORCHID PARK CONDOMINIUM | Condo | — | 7 | $1.15M | $989 |
| SKIES MILTONIA | Condo | 420 | 7 | $1.34M | $1,216 |
| THE MILTONIA RESIDENCES | Condo | 410 | 3 | $1.26M | $1,148 |
1,201–1,500 sqft Nearby Average Price Trend
1,201–1,500 sqft Nearby Transaction Volume
1,201–1,500 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-10 | 1 | $1.77M | $1.77M | $1.77M | $1,414 |
| 2026-09 | 1 | $1.19M | $1.19M | $1.19M | $950 |
| 2026-08 | 2 | $1.3M | $1.15M | $1.44M | $1,032 |
| 2026-07 | 2 | $1.54M | $1.35M | $1.74M | $1,181 |
| 2026-06 | 1 | $1.68M | $1.68M | $1.68M | $1,345 |
| 2026-05 | 1 | $1.64M | $1.64M | $1.64M | $1,313 |
| 2026-03 | 1 | $1.49M | $1.49M | $1.49M | $1,169 |
| 2026-02 | 1 | $1.1M | $1.1M | $1.1M | $881 |
| 2026-01 | 1 | $1.28M | $1.28M | $1.28M | $1,025 |
| 2025-12 | 3 | $1.51M | $1.39M | $1.58M | $1,140 |
1,201–1,500 sqft Nearby Condo Summary
| Condo | Type | Units | Sales | Price (A) | PSF (A) |
|---|---|---|---|---|---|
| ORCHID PARK CONDOMINIUM | Condo | — | 6 | $1.24M | $995 |
| THE CANOPY | EC | 406 | 3 | $1.5M | $1,178 |
| THE CRITERION | EC | 505 | 3 | $1.7M | $1,357 |
| SKIES MILTONIA | Condo | 420 | 1 | $1.74M | $1,281 |
| THE MILTONIA RESIDENCES | Condo | 410 | 1 | $1.55M | $1,083 |
1,501–2,000 sqft Nearby Average Price Trend
1,501–2,000 sqft Nearby Transaction Volume
1,501–2,000 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-09 | 1 | $2.2M | $2.2M | $2.2M | $1,155 |
| 2026-06 | 1 | $1.83M | $1.83M | $1.83M | $1,056 |
| 2026-04 | 1 | $1.79M | $1.79M | $1.79M | $1,186 |
| 2026-03 | 1 | $1.86M | $1.86M | $1.86M | $1,226 |
| 2025-12 | 1 | $1.83M | $1.83M | $1.83M | $1,197 |
1,501–2,000 sqft Nearby Condo Summary
| Condo | Type | Units | Sales | Price (A) | PSF (A) |
|---|---|---|---|---|---|
| THE MILTONIA RESIDENCES | Condo | 410 | 4 | $1.92M | $1,191 |
| ORCHID PARK CONDOMINIUM | Condo | — | 1 | $1.83M | $1,056 |
2,001–3,000 sqft Nearby Average Price Trend
2,001–3,000 sqft Nearby Transaction Volume
2,001–3,000 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-10 | 1 | $2.58M | $2.58M | $2.58M | $1,007 |
2,001–3,000 sqft Nearby Condo Summary
| Condo | Type | Units | Sales | Price (A) | PSF (A) |
|---|---|---|---|---|---|
| SKIES MILTONIA | Condo | 420 | 1 | $2.58M | $1,007 |
>3,000 sqft Nearby Average Price Trend
>3,000 sqft Nearby Transaction Volume
>3,000 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-04 | 2 | $3.48M | $3.45M | $3.5M | $744 |
>3,000 sqft Nearby Condo Summary
| Condo | Type | Units | Sales | Price (A) | PSF (A) |
|---|---|---|---|---|---|
| SKIES MILTONIA | Condo | 420 | 2 | $3.48M | $744 |
Market Interpretation
THE WISTERIA recorded 8 transactions during the latest 12 months, providing a more useful recent basis for comparison.
Its median PSF is approximately 6.2% above the District 27 project median, indicating a premium relative to the wider district market.
Within 1 km, 7 nearby condominiums were identified; 6 recorded at least one sale during the same period. These projects provide additional context where the subject development has limited recent activity.
This is a rules-based interpretation of recorded transactions and nearby project data, not a formal valuation.THE WISTERIA Project Details
Property type
Condominium
District
District 27 - Yishun / Sembawang
Market segment
Outside Central Region
Tenure
99 yrs lease commencing from 2015
About THE WISTERIA
THE WISTERIA is a condominium in Singapore District 27 with 99 yrs lease commencing from 2015. It recorded 8 transactions during the latest 12-month period in the database, with a median transacted price of $1.28M and a median of $1,396 psf. The most frequently transacted size range is 781–1,000 sqft, representing 62.5% of transactions with recorded floor area. KHATIB MRT STATION is approximately 900 m away by straight-line distance. 2 primary schools are located within a 1 km straight-line radius.
Get Property AdviceDisclaimer: The information, charts, statistics, distances and other data shown on this page are derived from publicly available sources, including Urban Redevelopment Authority (URA) transaction records, and are provided for general informational purposes only. While reasonable efforts are made to keep the information accurate and up to date, the data may contain errors, omissions, delays or inaccuracies. All figures, calculations, trends, market insights and distance measurements are estimates only and should not be relied upon for contractual, legal, financial, investment, valuation, planning or other official purposes. Distance information is approximate and should not be used for actual access, eligibility, proximity, planning or assessment purposes. Users should independently verify all information with the relevant authorities, official records or other appropriate sources before making any decision or entering into any agreement.
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“More Agents = More Buyers”… Sounds Right, But Isn’t When selling a property, most owners fall into the same logical trap. They think: “If one agent can bring buyers, then five agents should bring more.” On the surface, this makes perfect sense. You want maximum exposure. You want your property in front of as many […]
The High Cost of “Wait and See” Pricing When Selling Your Property
There is a psychological phenomenon in real estate known as the Price-Time Paradox. It begins with a simple, seemingly harmless phrase: “Let’s just test the market.” or “Let’s just price higher for a start.” On the surface, it feels like a low-risk experiment. In reality, it is often the start of a silent financial leak. […]
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