Most Singapore homeowners would have heard the saying that property is a hedge against inflation. It sounds straightforward: when the cost of everything goes up, property prices should go up too. There is some truth to this, but the actual relationship is much more interesting. Inflation can support property values over the long term because […]
Property Project Intelligence
WATERFRONT KEY
BEDOK RESERVOIR ROAD
500 mBEDOK RESERVOIR MRT STATION
$2.17MMedian transacted price
11Transactions in latest 12 months
1,201–1,500 sqftMost popular unit size
WATERFRONT KEY Market Snapshot
At Peak
At 12-Month High
Peak: Sep 2026Based on latest 12 months
▲ +37.2%
From 12-Month Low
Low: Apr 2026Based on latest 12 months
▲ +10.0%
Vs District Median PSF
Above District 16 medianBased on latest 12 months
▲ +12.7%
Vs OCR Median PSF
Above OCR medianBased on latest 12 months
2.5%
12M Turnover Rate
11 sales / 437 units
Latest 12-month sales
11
Up to latest imported transaction
Median transacted price
$2.17M
Latest 12 months
Median PSF
$1,750
Latest 12 months
Typical recorded price range
$2.02M – $2.37M
20th to 80th percentile
Latest transacted price
$2.46M
1,259 sqft · 1 Sep 2026
Historical transaction information is presented for market research and does not constitute a valuation or investment recommendation.
Data Source: Urban Redevelopment Authority (URA)•Data up to: September 2026•Last updated: 5 Oct 2026
WATERFRONT KEY Market Trends
Average Price & Transaction Trend
Monthly average transacted price and sales volume from the first available record since 2017.
Average PriceTransactions
Available history: Jul 2021 to Sep 2026
Data Source: Urban Redevelopment Authority (URA)•Data up to: September 2026•Last updated: 5 Oct 2026
Transaction Breakdown (Last 12 Months)
Based on completed transactions from Oct 2025 to Sep 2026.
Most popular unit size1,201–1,500 sqft
Median Sold Size1,216 sqft
Unit Size Distribution
Only size ranges with recorded transactions are shown.
Price Distribution
Recorded transactions grouped into price ranges.
Data Source: Urban Redevelopment Authority (URA)•Data up to: September 2026•Last updated: 5 Oct 2026
Recent Transactions by Unit Size
781 – 1000 sqft Average Price Trend
781 – 1000 sqft Transaction Volume
781 – 1000 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-08 | 1 | $1.49M | $1.49M | $1.49M | $1,750 |
| 2026-04 | 1 | $1.4M | $1.4M | $1.4M | $1,667 |
781 – 1000 sqft Recent Transactions
| Date | Type | Level | Area | PSF | Price |
|---|---|---|---|---|---|
| 2026-08 | Condo | 01 to 05 | 850 sqft | $1,750 | $1.49M |
| 2026-04 | Condo | 01 to 05 | 840 sqft | $1,667 | $1.4M |
1001 – 1200 sqft Average Price Trend
1001 – 1200 sqft Transaction Volume
1001 – 1200 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-06 | 1 | $2.17M | $2.17M | $2.17M | $1,849 |
1001 – 1200 sqft Recent Transactions
| Date | Type | Level | Area | PSF | Price |
|---|---|---|---|---|---|
| 2026-06 | Condo | 11 to 15 | 1,173 sqft | $1,849 | $2.17M |
1201 – 1500 sqft Average Price Trend
1201 – 1500 sqft Transaction Volume
1201 – 1500 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-09 | 1 | $2.46M | $2.46M | $2.46M | $1,950 |
| 2026-07 | 1 | $2.37M | $2.37M | $2.37M | $1,803 |
| 2026-06 | 1 | $2.2M | $2.2M | $2.2M | $1,809 |
| 2026-04 | 1 | $2.18M | $2.18M | $2.18M | $1,746 |
| 2026-02 | 1 | $2.07M | $2.07M | $2.07M | $1,715 |
| 2025-10 | 2 | $2.06M | $2.02M | $2.1M | $1,693 |
1201 – 1500 sqft Recent Transactions
| Date | Type | Level | Area | PSF | Price |
|---|---|---|---|---|---|
| 2026-09 | Condo | 06 to 10 | 1,259 sqft | $1,950 | $2.46M |
| 2026-07 | Condo | 01 to 05 | 1,313 sqft | $1,803 | $2.37M |
| 2026-06 | Condo | 11 to 15 | 1,216 sqft | $1,809 | $2.2M |
| 2026-04 | Condo | 06 to 10 | 1,249 sqft | $1,746 | $2.18M |
| 2026-02 | Condo | 01 to 05 | 1,206 sqft | $1,715 | $2.07M |
| 2025-10 | Condo | 11 to 15 | 1,216 sqft | $1,659 | $2.02M |
| 2025-10 | Condo | 11 to 15 | 1,216 sqft | $1,727 | $2.1M |
1501 – 2000 sqft Average Price Trend
1501 – 2000 sqft Transaction Volume
1501 – 2000 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-08 | 1 | $2.85M | $2.85M | $2.85M | $1,878 |
1501 – 2000 sqft Recent Transactions
| Date | Type | Level | Area | PSF | Price |
|---|---|---|---|---|---|
| 2026-08 | Condo | 06 to 10 | 1,518 sqft | $1,878 | $2.85M |
Data Source: Urban Redevelopment Authority (URA)•Data up to: September 2026•Last updated: 5 Oct 2026
WATERFRONT KEY Location & Nearby Amenities
Explore WATERFRONT KEY and nearby amenities. Distances shown are straight-line estimates from the property.
Master Plan 2025 (approved amendments incorporated)
Please click on the zoning type for a description of the use
Railway
Planning Area Boundary
Plot Ratio Boundary
Underground Road / Structure
Maximum Permissible Plot Ratio
Maximum Permissible White Quantum
Minimum Business (B) Plot Ratio
Conservation Area
Nature Reserve
National Park
Monument
WATERFRONT KEY Nearby Amenities
Closest amenities from WATERFRONT KEY. Distances are straight-line estimates.
MRT / LRT
- BEDOK RESERVOIR MRT STATION500 mDT30Downtown Line
- BEDOK NORTH MRT STATION1.2 kmDT29Downtown Line
- TAMPINES WEST MRT STATION1.4 kmDT31Downtown Line
Bus Interchanges
- Bedok Bus Interchange1.6 kmBedok Nth Dr
- Tampines Bus Interchange2.5 kmTampines Ctrl 1
- Tampines Concourse Bus Interchange2.6 kmTampines Concourse
Shopping Malls
- Djitsun Mall Bedok1.4 kmBedok North Street 1
- Bedok Mall1.5 kmNew Upper Changi Road
- Our Tampines Hub2.1 kmTampines Walk
- Century Square2.4 kmTampines Central 5
Primary Schools
- YU NENG PRIMARY SCHOOL740 mBEDOK NORTH STREET 3
- RED SWASTIKA SCHOOL940 mBEDOK NORTH AVENUE 3
- FENGSHAN PRIMARY SCHOOL1.1 kmBEDOK NORTH ROAD
- ST. ANTHONY'S CANOSSIAN PRIMARY SCHOOL1.5 kmBEDOK NORTH AVENUE 4
- ST. HILDA'S PRIMARY SCHOOL1.6 kmTAMPINES AVENUE 3
Secondary Schools
- DAMAI SECONDARY SCHOOL190 mBEDOK RESERVOIR ROAD
- BEDOK GREEN SECONDARY SCHOOL930 mBEDOK NORTH AVENUE 3
- SPRINGFIELD SECONDARY SCHOOL1.3 kmTAMPINES AVENUE 8
- ST. ANTHONY'S CANOSSIAN SECONDARY SCHOOL1.6 kmBEDOK NORTH AVENUE 4
Post-Secondary
- TEMASEK POLYTECHNIC990 mTAMPINES AVENUE 1
- TEMASEK JUNIOR COLLEGE2.4 kmBEDOK SOUTH ROAD
- ITE COLLEGE EAST3.1 kmSIMEI AVENUE
MOE Kindergartens
- MOE KINDERGARTEN @ FENGSHAN1.1 kmBEDOK NORTH ROAD
- MOE KINDERGARTEN @ JUNYUAN1.7 kmTAMPINES STREET 91
Childcare Centres
- MLC (BEDOK RESERVOIR) PTE. LTD.300 mBEDOK RESERVOIR ROAD
- PCF SPARKLETOTS PRESCHOOL @ KAKI BUKIT BLK 525 (CC)450 mBEDOK NORTH STREET 3
- SUNFLOWER CHILDCARE & DEVELOPMENT CENTRE PTE LTD580 mBEDOK NORTH STREET 3
- PCF Sparkletots Preschool @ Bedok Reservoir-Punggol Blk 713 (DS)640 mBEDOK RESERVOIR ROAD
Infant Care Centres
- PCF SPARKLETOTS PRESCHOOL @ KAMPONG CHAI CHEE BLK 409 (EY)1.3 kmBEDOK NORTH AVENUE 2
- PCF SPARKLETOTS PRESCHOOL @ TAMPINES WEST BLK 942 (EY)1.9 kmTAMPINES AVENUE 5
- PCF Sparkletots Preschool @ Tampines West Blk 151 (EY)2.3 kmTAMPINES STREET 12
- PCF Sparkletots Preschool @ Tampines Changkat Blk 106 (EY)2.4 kmTAMPINES STREET 11
Kindergartens
- Paper Scissors Stone Montessori Kindergarten300 mBEDOK RESERVOIR ROAD
- PCF Sparkletots Preschool @ Kaki Bukit Blk 519 (KN)850 mBEDOK NORTH AVENUE 1
- Bethesda (Bedok-Tampines) Kindergarten Pte Ltd1.1 kmBEDOK NORTH AVENUE 3
- 3HOUSE KINDERGARTEN (TAMPINES)1.3 kmTAMPINES AVENUE 8
Hawker Centres
- Bedok North Street 3 Blk 511 (Kaki Bukit 511 Market and Food Centre)670 mBedok North Street 3
- Bedok North Street 3 Blk 538790 mBedok North Street 3
- Bedok North Street 1 Blk 2161.4 kmBedok North Street 1
Supermarkets
- Sheng Siong480 mBedok Reservoir Road
- Giant630 mBedok North Street 3
- FairPrice670 m
- Sheng Siong710 mBedok North Street 3
Wet Markets
- 823A Wet Market1.3 km
Hospitals
- ST. ANDREW'S COMMUNITY HOSPITAL2.4 kmSIMEI STREET 3
- CHANGI GENERAL HOSPITAL2.4 kmSIMEI STREET 3
Polyclinics
- Bedok Polyclinic1.4 kmBedok North Street 1
- Tampines Polyclinic2.9 kmTampines Street 41
- Tampines North Polyclinic3.0 kmTampines Street 61
Parks
- BEDOK TOWN PK580 m
- BEDOK RESERVOIR PK840 m
- JLN SENANG PG1.7 km
Libraries
- Bedok Library1.4 kmBedok North Street 1
- Tampines Library2.2 kmTampines Walk
Community Clubs
- Kaki Bukit CC (U/C)580 mBedok North Street 3
- PAssion WaVe @ Bedok Reservoir (Sea Sports Club) (U/C)660 mBedok Reservoir Road
Sport Facilities
- Heartbeat@Bedok ActiveSG Sport Centre1.4 kmBedok North Street 1
- ActiveSG Sport Park @ Bedok North1.7 kmBedok North Street 2
- SAFRA CLUBHOUSE (TAMPINES)1.7 kmTAMPINES ST 92
Featured Listings
Properties currently available through Homy, with priority given to listings in WATERFRONT KEY.
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For Sale 1 / 16 Condo D27
Skies Miltonia, New 3-Storey Penthouses for Sale
$2,600,000
MILTONIA CLOSE99 YearsBuilt 2016
- 3 Bed
- 4 Bath
- 2,562 ft²
- $1,015 psf
For Sale 1 / 21 Condo D6
EDEN RESIDENCES CAPITOL – Luxury 3 Bedroom Developer sale
$11,980,000
STAMFORD ROAD99 YearsBuilt 2015
- 3 Bed
- 5 Bath
- 3,003 ft²
- $3,989 psf
For Sale 1 / 29 Condo D1
V on Shenton Luxury Penthouse for Sale
$18,800,000
SHENTON WAY99 Years
- 4 Bed
- 7 Bath
- 6,200 ft²
- $3,032 psf
For Sale 1 / 9 Landed D28
Belgravia Ace, Brand New Freehold Semi-D for Sale
$5,300,000
BELGRAVIA DRIVEFreeholdBuilt 2028
- 5 Bed
- 4 Bath
- 4,370 ft²
- $1,213 psf
WATERFRONT KEY Market Position & Nearby Transactions
How WATERFRONT KEY compares with District 16 projects and transactions recorded within 1 km over the latest 12 months.
Project Median PSF$1,75011 project sales
District 16 Median PSF$1,591Median across district projects with recorded sales
Difference vs District+10.0%Above district median
Transactions Within 1 km88Recorded in the latest 12 months
Position Within District 16
WATERFRONT KEY is more affordable than 31% of District 16 projects with recorded sales.
Lower PSFDistrict medianHigher PSF
71of 103 District 16 projects with recorded sales
District reference range$1,135 – $2,271 psf
Comparable Condos Within 1 km
Up to 20 nearest eligible condominium and EC projects. PSF (M) means median PSF for the latest 12 months.
| Project | Distance | TOP / Age | Units | 12M Sales | PSF (M) |
|---|---|---|---|---|---|
| WATERFRONT WAVES | 0 m | 201115 yrs old | 405 | 10 | $1,670 |
| WATERFRONT ISLE | 0 m | 201610 yrs old | 561 | 17 | $1,763 |
| WATERFRONT GOLD | 33 m | 201511 yrs old | 361 | 11 | $1,659 |
| BAYWATER | 562 m | 200620 yrs old | — | 10 | $1,407 |
| THE CLEARWATER | 701 m | 200224 yrs old | — | 9 | $1,401 |
| BELVIA | 744 m | 201412 yrs old | — | 0 | — |
| AQUARIUS BY THE PARK | 945 m | 200224 yrs old | — | 22 | $1,349 |
| THE TROPICA | 980 m | 200125 yrs old | — | 9 | $1,309 |
Nearby Transactions by Unit Size
Transactions from eligible condominium and EC projects within 1 km during the latest 12 months.
500–780 sqft Nearby Average Price Trend
500–780 sqft Nearby Transaction Volume
500–780 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-07 | 1 | $850K | $850K | $850K | $1,462 |
| 2026-04 | 1 | $885K | $885K | $885K | $1,495 |
| 2026-03 | 1 | $1.07M | $1.07M | $1.07M | $1,600 |
| 2026-02 | 2 | $939K | $898K | $980K | $1,544 |
| 2026-01 | 1 | $995K | $995K | $995K | $1,567 |
| 2025-10 | 1 | $900K | $900K | $900K | $1,548 |
500–780 sqft Nearby Condo Summary
| Condo | Type | Units | Sales | Price (A) | PSF (A) |
|---|---|---|---|---|---|
| WATERFRONT ISLE | Condo | 561 | 5 | $922K | $1,523 |
| WATERFRONT GOLD | Condo | 361 | 2 | $983K | $1,573 |
781–1,000 sqft Nearby Average Price Trend
781–1,000 sqft Nearby Transaction Volume
781–1,000 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-08 | 4 | $1.31M | $1.15M | $1.52M | $1,463 |
| 2026-07 | 3 | $1.35M | $1.11M | $1.49M | $1,409 |
| 2026-05 | 1 | $1.2M | $1.2M | $1.2M | $1,343 |
| 2026-04 | 3 | $1.24M | $1.1M | $1.46M | $1,388 |
| 2026-03 | 1 | $1.55M | $1.55M | $1.55M | $1,600 |
| 2026-02 | 2 | $1.2M | $1.19M | $1.22M | $1,348 |
| 2026-01 | 1 | $1.23M | $1.23M | $1.23M | $1,380 |
| 2025-12 | 1 | $1.48M | $1.48M | $1.48M | $1,657 |
| 2025-10 | 2 | $1.19M | $1.17M | $1.22M | $1,337 |
781–1,000 sqft Nearby Condo Summary
| Condo | Type | Units | Sales | Price (A) | PSF (A) |
|---|---|---|---|---|---|
| AQUARIUS BY THE PARK | Condo | — | 10 | $1.18M | $1,323 |
| WATERFRONT GOLD | Condo | 361 | 4 | $1.46M | $1,634 |
| WATERFRONT WAVES | Condo | 405 | 2 | $1.52M | $1,552 |
| THE TROPICA | Condo | — | 1 | $1.11M | $1,121 |
| WATERFRONT ISLE | Condo | 561 | 1 | $1.45M | $1,604 |
1,001–1,200 sqft Nearby Average Price Trend
1,001–1,200 sqft Nearby Transaction Volume
1,001–1,200 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-09 | 1 | $1.48M | $1.48M | $1.48M | $1,432 |
| 2026-07 | 1 | $1.3M | $1.3M | $1.3M | $1,184 |
| 2026-06 | 2 | $1.62M | $1.43M | $1.82M | $1,458 |
| 2026-05 | 1 | $2.05M | $2.05M | $2.05M | $1,763 |
| 2026-04 | 2 | $1.63M | $1.51M | $1.75M | $1,552 |
1,001–1,200 sqft Nearby Condo Summary
| Condo | Type | Units | Sales | Price (A) | PSF (A) |
|---|---|---|---|---|---|
| BAYWATER | Condo | — | 3 | $1.47M | $1,414 |
| WATERFRONT ISLE | Condo | 561 | 2 | $1.94M | $1,657 |
| AQUARIUS BY THE PARK | Condo | — | 1 | $1.3M | $1,184 |
| WATERFRONT GOLD | Condo | 361 | 1 | $1.75M | $1,659 |
1,201–1,500 sqft Nearby Average Price Trend
1,201–1,500 sqft Nearby Transaction Volume
1,201–1,500 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-09 | 2 | $2.15M | $2.09M | $2.22M | $1,647 |
| 2026-08 | 5 | $2M | $1.65M | $2.75M | $1,507 |
| 2026-07 | 4 | $1.95M | $1.57M | $2.46M | $1,482 |
| 2026-06 | 3 | $2.37M | $2.2M | $2.7M | $1,804 |
| 2026-05 | 5 | $2.09M | $1.86M | $2.32M | $1,615 |
| 2026-04 | 4 | $2.08M | $1.75M | $2.3M | $1,638 |
| 2026-03 | 2 | $1.8M | $1.76M | $1.85M | $1,415 |
| 2026-02 | 4 | $1.86M | $1.72M | $2.22M | $1,456 |
| 2026-01 | 4 | $2.05M | $1.79M | $2.3M | $1,586 |
| 2025-12 | 4 | $1.83M | $1.59M | $2.28M | $1,433 |
| 2025-11 | 3 | $1.83M | $1.67M | $1.95M | $1,399 |
| 2025-10 | 7 | $1.87M | $1.62M | $2.35M | $1,476 |
1,201–1,500 sqft Nearby Condo Summary
| Condo | Type | Units | Sales | Price (A) | PSF (A) |
|---|---|---|---|---|---|
| AQUARIUS BY THE PARK | Condo | — | 10 | $1.72M | $1,367 |
| WATERFRONT ISLE | Condo | 561 | 9 | $2.29M | $1,802 |
| THE CLEARWATER | Condo | — | 8 | $1.9M | $1,421 |
| THE TROPICA | Condo | — | 6 | $1.65M | $1,338 |
| BAYWATER | Condo | — | 5 | $1.86M | $1,437 |
| WATERFRONT WAVES | Condo | 405 | 5 | $2.21M | $1,666 |
| WATERFRONT GOLD | Condo | 361 | 4 | $2.44M | $1,815 |
1,501–2,000 sqft Nearby Average Price Trend
1,501–2,000 sqft Nearby Transaction Volume
1,501–2,000 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-03 | 1 | $2.8M | $2.8M | $2.8M | $1,782 |
| 2025-12 | 1 | $2.67M | $2.67M | $2.67M | $1,699 |
| 2025-10 | 3 | $2.26M | $2.2M | $2.37M | $1,428 |
1,501–2,000 sqft Nearby Condo Summary
| Condo | Type | Units | Sales | Price (A) | PSF (A) |
|---|---|---|---|---|---|
| WATERFRONT WAVES | Condo | 405 | 3 | $2.61M | $1,681 |
| THE TROPICA | Condo | — | 2 | $2.2M | $1,361 |
2,001–3,000 sqft Nearby Average Price Trend
2,001–3,000 sqft Nearby Transaction Volume
2,001–3,000 sqft Monthly Summary
| Month | Sales | Price (A) | Min | Max | PSF (A) |
|---|---|---|---|---|---|
| 2026-09 | 1 | $3M | $3M | $3M | $1,373 |
| 2026-06 | 1 | $1.92M | $1.92M | $1.92M | $901 |
| 2026-05 | 1 | $2.8M | $2.8M | $2.8M | $1,167 |
| 2025-11 | 1 | $2.9M | $2.9M | $2.9M | $1,187 |
2,001–3,000 sqft Nearby Condo Summary
| Condo | Type | Units | Sales | Price (A) | PSF (A) |
|---|---|---|---|---|---|
| BAYWATER | Condo | — | 2 | $2.36M | $1,034 |
| AQUARIUS BY THE PARK | Condo | — | 1 | $3M | $1,373 |
| THE CLEARWATER | Condo | — | 1 | $2.9M | $1,187 |
Market Interpretation
WATERFRONT KEY recorded 11 transactions during the latest 12 months, providing a more useful recent basis for comparison.
Its median PSF is approximately 10.0% above the District 16 project median, indicating a premium relative to the wider district market.
Within 1 km, 8 nearby condominiums were identified; 7 recorded at least one sale during the same period. These projects provide additional context where the subject development has limited recent activity.
This is a rules-based interpretation of recorded transactions and nearby project data, not a formal valuation.WATERFRONT KEY Project Details
Developer
FCL Peak Pte Ltd
Property type
Condominium
District
District 16 - Bedok / Siglap / Upper East Coast
Market segment
Outside Central Region
Tenure
99 yrs lease commencing from 2007
TOP
2015
Total units
437
Postal code
479250
About WATERFRONT KEY
WATERFRONT KEY is a condominium in Singapore District 16, completed in 2015 with 99 yrs lease commencing from 2007. It recorded 11 transactions during the latest 12-month period in the database, with a median transacted price of $2.17M and a median of $1,750 psf. The most frequently transacted size range is 1,201–1,500 sqft, representing 63.6% of transactions with recorded floor area. BEDOK RESERVOIR MRT STATION is approximately 500 m away by straight-line distance. 2 primary schools are located within a 1 km straight-line radius.
Get Property AdviceDisclaimer: The information, charts, statistics, distances and other data shown on this page are derived from publicly available sources, including Urban Redevelopment Authority (URA) transaction records, and are provided for general informational purposes only. While reasonable efforts are made to keep the information accurate and up to date, the data may contain errors, omissions, delays or inaccuracies. All figures, calculations, trends, market insights and distance measurements are estimates only and should not be relied upon for contractual, legal, financial, investment, valuation, planning or other official purposes. Distance information is approximate and should not be used for actual access, eligibility, proximity, planning or assessment purposes. Users should independently verify all information with the relevant authorities, official records or other appropriate sources before making any decision or entering into any agreement.
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“More Agents = More Buyers”… Sounds Right, But Isn’t When selling a property, most owners fall into the same logical trap. They think: “If one agent can bring buyers, then five agents should bring more.” On the surface, this makes perfect sense. You want maximum exposure. You want your property in front of as many […]
The High Cost of “Wait and See” Pricing When Selling Your Property
There is a psychological phenomenon in real estate known as the Price-Time Paradox. It begins with a simple, seemingly harmless phrase: “Let’s just test the market.” or “Let’s just price higher for a start.” On the surface, it feels like a low-risk experiment. In reality, it is often the start of a silent financial leak. […]
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